2025The 2nd China Cultural and Tourism Expo is set to hit hard in October！

2025.10.24-26

Hefei Binhu International Convention and Exhibition Center

Conference Introduction

The cultural and tourism industry is a comprehensive industry with strong correlation and significant driving force. The thriving cultural and tourism industry can not only enrich people's lives, but also widely connect various aspects such as food, accommodation, transportation, tourism, shopping, and entertainment. It can also integrate and link with other industries such as sports, technology, commerce, and agriculture, exerting a multiplier effect of "one industry prospering, hundred industries thriving", reflecting its positive role as a happy industry and a livelihood industry.

Under this opportunity, the second China Cultural and Tourism Expo is set to embark on a new journey, scheduled to be held from October 24-26, 2025, at the Hefei Binhu International Convention and Exhibition Center. It will bring a feast of industrial innovation and wisdom, helping the integrated development of the cultural and tourism industry and unleashing greater vitality.

A one-stop supply and demand docking platform for the cultural and tourism industry

Efficient allocation of resources, deep integration of culture and tourism

High quality and unique "fist" products and services are key elements for the development of industries. The theme of this year's Cultural and Tourism Expo is "Integrating Future Cultural and Tourism, Enjoying a Better Life with Intelligence", with eight major themed exhibitions planned as a whole.

Showcasing science and technology innovation and cultural tourism, digital cultural tourism, leisure vacation, creative economy, sports events, medical and health care, exhibition economy, cultural services, tourism homestays, tourism products, cultural and creative products, cultural and tourism equipment, chain franchising, etc., it is expected that there will be over 1000 exhibitors, over 5000 buyers, and over 100000 visitors.

Build a new engine to promote industry innovation and development

Gathering industry resources for deep intelligent collision

New forms and models of cultural tourism are important engines for promoting economic structure optimization and cultural inheritance and innovation. The second Cultural and Tourism Expo will hold the "Double Recruitment and Double Introduction" promotion conference for the 2025 homestay industry and the "Wanmei" homestay promotion conference at the same time. Homestays and rural tourism projects to be built will be selected for investment promotion, and host managers will be selected to carry out on-site promotion, helping to connect the supply and demand of both sides and promote the development of the homestay industry.

Conference activities (planned preparation)

Double Recruitment and Introduction Promotion Conference for the Homestay Industry

Wanmei Homestay Promotion Conference

International Case Sharing Conference on Homestays

'Su Shuo' Homestay Owner Culture

Homestay Design and Operation Seminar

Yangtze River Delta Homestay Cross border Speech Forum

China Chain Brand Development Conference

HFE Brand Promotion Conference

Chain Franchise Open Course

Chain Franchise Service Provider Technology Innovation Forum

China Landmark Product High Quality Development Conference

Landmark Industry Supply and Demand Matchmaking Conference

Landmark Culture Promotion and Exchange Conference

Landmark Food Culture Tourism Festival

Promote a new pattern to maximize marketing effectiveness

Promote full coverage to reach customers accurately

The marketing of cultural and tourism products and services is an important means to enhance the visibility, reputation, and influence of cultural brands. The Cultural and Tourism Expo will be promoted through various channels such as self media, new media, news media, digital marketing, online promotion, institutional promotion, offline promotion, and event promotion. Through rich and diverse online and offline growth services and product promotion, the service level and content will be upgraded, promotional resources will be integrated, and promotion channels will be expanded to explore and link more opportunities for trade cooperation and learning exchange for enterprises.

The first review is only for a better start

The 2024 China Cultural and Tourism Expo came to an end on October 13, 2024 in Hefei.

The first Cultural Tourism Expo invited cultural tourism resources and products from Shanghai, Shanxi, Guizhou, Inner Mongolia, Ningbo and other provinces and cities, as well as Hefei, Mount Huangshan, Chizhou, Anqing, Xuancheng, Wuhu and other provinces and cities to compete. Gathering 505 major product categories and top brand enterprises, including Rongshida, Zhejiang Pengming, Jumanwen Travel, Shangxin Zhengtong, Laoshan Tourism, Beishida, Jingcan Lantern, Hanhai Boat, Youqi Outdoor, Tianlala, Yihetang, Yuzhan Yogurt Fresh Fruit Tea, Yiming True Fresh Milk Bar, Weiwei Ice Wine Brewing, Steaming Xiaowan, etc., with 116000 visitors and over 500 project contracts signed on-site, the response was good, and the results exceeded expectations.

In terms of promotional effectiveness, 50 mainstream media outlets including People's Digital Anhui, Xinhua News Agency, China National Radio, China Tourism News, China Business Daily, Hong Kong Business Daily, Anhui Daily, and more than 200 small and medium-sized media outlets and industry media cooperated. More than 300 news reports were published, and 160 live streamers and influencers visited the venue for live broadcasts. Nearly a million text messages were sent in bulk, with over 10 million exposures across the entire network, providing content and channel support for the overall promotion of the Cultural and Tourism Expo, and achieving the expected brand marketing effect.

Join us! Unlock massive business opportunities, the second cultural and tourism expo is about to depart!

This year's Cultural and Tourism Expo will focus on the latest developments in cultural and tourism, cultural and tourism resources, intelligent technology, innovative cultural and tourism products and equipment, supporting services, etc., actively penetrate the industry, tap into high-quality resources, and promote the development of the cultural and tourism industry.

As an exhibitor, you will have the opportunity to receive customized booth services, multimedia channel promotion, exclusive seating for opening ceremonies and related events, as well as in-depth communication with industry guests and professional audiences.

Eight themed exhibition areas covering the entire industry chain

Cultural and Tourism Comprehensive Exhibition

Showcasing the achievements of six modern service industry clusters, including leisure vacation, creative economy, sports events, medical and health care, exhibition economy, and cultural services; Science and technology innovation cultural tourism, digital cultural tourism, industrial cultural tourism, creative cultural tourism IP products, tourism destinations, tourism services, tourism creativity and talent, tourism products, etc.

Homestay Industry Exhibition

Boutique homestays, homestay resources, homestay supplies, homestay furniture, homestay landscapes, smart homestays, integrated equipment, homestay design, construction materials, homestay investment and development;

Homestay marketing and franchising, homestay properties, amusement equipment, tourism transportation, outdoor equipment, homestay cultural and creative products, homestay food, homestay tourism ready to eat products, outdoor equipment, hotel supplies, etc.

Cultural Trade Exhibition

Cultural products, cultural services, artistic masterpieces, cultural and creative products, cultural equipment, cross-border cultural e-commerce, high-end technological products of cultural enterprises; Cultural and tourism investment, health and wellness towns, scenic spots, tourism performances, intangible cultural heritage, etc.

Study Tour Exhibition

Study tour service providers/study tour bases (including industrial tourism)/related supporting providers, study tour supporting service institutions/supporting products; Study tour software program providers, study tour industry supporting electronic products, study tour AI intelligent devices, study tour technology products, etc.

Landmark Product Exhibition

Alcoholic beverages, tea leaves, grains and oilseeds, fruits and vegetables, aquatic products, processed foods, traditional Chinese medicine, health foods, light industrial products, poultry and livestock eggs, flowers, etc; Landmark industry service agencies (intellectual property agencies, brand management companies, marketing consulting companies, geographical indications)

Zhizhi Smart Trading Management Platform, Integrated Platform for Landmark Product Production, Processing, and Distribution, Landmark Product Investment and Financing Platform, etc.

City Gift Exhibition

Cultural and creative products, local specialties, handicrafts, time-honored brand products, city logos, and souvenirs, etc; Creative gifts, IP trendy toys, household daily necessities, and lifestyle products

Agricultural products, live streaming facilities, and products that can be sold through online live streaming;

Intangible cultural heritage food and beverages, excellent traditional culture, well-known traditional handicrafts of time-honored brands, well-known catering brands of time-honored brands, famous specialty products, local specialty products, etc.

Cultural and Tourism Equipment Exhibition

Equipment for public cultural services, performing arts, amusement and gaming, musical instruments, intangible cultural heritage inheritance and protection, immersive experiences, etc; Cultural and tourism safety assurance and detection monitoring equipment; Travel and leisure experience equipment such as RVs, cruise ships, yachts, and low altitude flights, tourism sports equipment such as ice and snow, outdoor activities, and tourism infrastructure equipment such as cable cars, sightseeing buses, and mobile accommodations.

Chain Franchise Exhibition

Concentrate on showcasing brands such as food and beverage, retail supermarkets, cultural tourism and leisure, lifestyle services, and business services, attracting entrepreneurs to invest and develop through franchise models. From eating, entertainment, and shopping

Starting from the elements, comprehensively empower the cultural and tourism industry, and invite investors, entrepreneurs, cultural and tourism project operators, and franchisees from all over the country to visit and participate in the conference.

• Company:Anhui Zhongshe International Exhibition Group Co., Ltd
• Truename:Li Fenjing
• Mobile:15156007241
• E-mail:2965655949@qq.com
• Address:3899 Jinxiu Avenue, Baohe District, Hefei City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870