[Official Announcement] New Quality Empowers a Win Win Future, at the 2025CXBE Southeast Health Products Exhibition in April, we gather in BRICS Xiamen!

Date: April 16-18, 2025 Location: Xiamen International Convention and Exhibition Center

Exhibition Overview

The 2025CXBE Xiamen Sanitary Products and Household Paper Expo (referred to as Southeast Sanitary Products Exhibition) will be held from April 16-18, 2025 at the Xiamen International Convention and Exhibition Center (No. 198, Exhibition Road, Siming District). The theme of this expo is "Empowering New Quality for a Win Win Future", relying on the unique advantages of Xiamen's free trade pilot zone, deepening exchanges and cooperation in the domestic and international hygiene industry, and creating a high-quality domestic hygiene technology full industry chain trade platform. The exhibition is expected to have a display area of 15000 square meters and more than 200 participating companies. It will showcase various types of household paper, hygiene products, disinfection products, infant and child care, personal care, packaging materials and products, machinery and equipment, OEM/ODM contract factories, and other hygiene products throughout the entire industry chain. At the same time, supporting activities such as the Southeast Hygiene Technology Innovation Summit Forum, Hygiene Industry E-commerce Trade Forum, Hygiene Industry Technology Procurement Matchmaking Meeting, and Award Ceremony will be held. At that time, industry association leaders, experts and scholars, manufacturers and agents, distributors, import and export traders, purchasers, news media, etc. will be invited to attend the conference together to explore new directions for industry development and identify new opportunities for market competition.

Famous Enterprise Exhibitors

Frog Prince, Tianjiao, Pien Tze Huang, Bok Group, Green Leaf Technology, Xiangxuelan, Zhefan Biology, Xiaoraccoon, Mengjiaolan, Baotai, Hardin Baby, Haima, Tom, Lolifen Holdings, Jiawenli, Xinkangmei, Harbin Gonglongyan, Bochun Environmental Protection, Manting, Tongchuang, Lilaiya, Wuhe, Chuangyu, Yongchuang, Sina, Huatang, Jiaya, Aikai, Tairui, Cailuhua, Meimei Group, Aolier, Yishun, Youpin Group, Shufeiya, Helitai, Anbeier, Yugui, Xinmilan, Shengzhe, Lanhai, Lijing, Tongying, Zhongying Tai, Honghao, Caiyilong, Shangpinhui, Mianhuatang, Dreamweaver, Aiying, Wengu, Sanxin, Qiaoneng, Hongxin, Hongtai, Jinhong, Sinaijie, Aijieli, Bochun Environmental Protection, Junwen, Dazhi, Kehong, Kandal, Dao Fu, Tongli, Mingnuo Intelligent, Qixin Bo Wei Group, Nuo Zhongsheng, etc.

Audience type

The types of exhibition visitors are mainly divided into finished product manufacturers, brand owners, OEM/ODM contract factories, department stores/supermarkets/direct stores, distributors/wholesalers/agents, traders, channel/service providers, retailers, chains, stores, and dropshipping agents

Exhibition advantages

1. Unique and superior regional advantages

Xiamen is located on the southeast coast of China, adjacent to the developed economic and industrial zone in the southeast. It is a traditional trading port and one of the five major economic special zones in China. It has a unique free trade pilot zone, Southeast International Shipping Center, Cross Strait Regional Financial Service Center, and Cross Strait Trade Center. Xiamen is the central hub city of the Economic Zone on the west coast of the Taiwan Strait, with unique geographical advantages in China's economic, trade, cultural, and exhibition exchanges and cooperation. At the same time, it has a strong radiating and driving effect on other cities in the Economic Zone on the west coast of the Taiwan Strait.

2. Open and inclusive economic and trade advantages

As the earliest city in China to open up to the outside world, Xiamen has established good economic and trade relations with more than 200 countries and regions around the world, and has a high international influence and reputation. In 2022, Xiamen's foreign trade imports and exports amounted to 922.56 billion yuan, with ASEAN, the United States, and the European Union becoming the top three trading partners of Xiamen. Especially with close exchanges in economy, trade, technology, culture, and tourism with major countries along the Maritime Silk Road, efforts are being made to build it into a central hub city of the 21st century Maritime Silk Road.

3. Convenient and developed transportation network

Xiamen has convenient transportation and has formed a relatively complete three-dimensional transportation network. Xiamen is an important port city in China and the largest sea and air hub along the southeast coast. It has opened 38 international and regional routes and over 100 domestic routes, with nearly 100 navigable cities. Its port throughput ranks 8th in the country. Xiamen's railway, highway and other networks are also very developed. Currently, high-speed trains or bullet trains have been opened to reach key cities such as Beijing, Shanghai, Nanjing, Wuhan, Nanchang, Shenzhen, and Changsha.

4. Juli Weipin * Chain connects global industrial advantages

Fujian is an important production base for hygiene products and household paper in China. The hygiene industry in Fujian has developed rapidly, radiating a hundred billion yuan industrial cluster belt, and has become one of the important industries in the manufacturing of hygiene products and household paper care in China. The industry is praised as the "province of China's hygiene product industry", accounting for 41% of the total number of hygiene product production enterprises in the country. Its products are mainly exported to Europe, America, and Southeast Asia; There are over 100000 units of daily necessities such as hygiene products, household paper, and nursing supplies, and e-commerce has emerged as a rising force in the hygiene industry.

5. Establishing a new cross-border e-commerce channel to make it easy for merchants to sell goods

Establish an e-commerce import and export brand area, a hygiene platform exhibition area, and a hygiene service provider exhibition area to gather the entire e-commerce industry chain, and invite Amazon eBay、 Famous cross-border e-commerce platforms such as AliExpress gathered at the scene to provide exclusive product selection events for e-commerce sellers, achieving seamless integration between sellers and buyers and meeting the needs of more cross-border e-commerce enterprises.

6. Simultaneous activities run through the entire hygiene industry chain, leading the trend of industry intelligence

The exhibition will plan to hold cross-border e-commerce forums on hygiene technology, share the customer expansion model of China's hygiene super direct stores, hold a foreign trade docking meeting on household paper, a scientific seminar on hygiene raw materials, a hygiene packaging technology forum, a hygiene equipment technology innovation summit, and other events to provide more communication channels for upstream and downstream customers.

7. Professional buyers provide precise communication throughout the entire process, connect channels, and make targeted matching purchases

The conference team links upstream and downstream industry enterprises through a voice call system for precise matching, integrates online cloud exhibitions and offline procurement, visits industrial bases across the country with buyers for study tours, and accurately matches suppliers and traders needed by enterprises. During this period, real-time updates on industry market dynamics and supply and procurement needs of both buyers and sellers are released, truly solving pain points in the hygiene industry and tapping market potential, promoting high-quality and high-efficiency matching, and opening up upstream and downstream channels of the hygiene industry chain technology in the southeast coast.

Exhibition scope

Five themed exhibition areas ✔ Household paper exhibition area ✔ Sanitary Products Exhibition Area ✔ Personal Care Exhibition Area ✔ Exhibition Area for Sanitary Raw Materials ✔ Packaging and Machinery Equipment Exhibition Area

Subdivision of exhibits

01 Sanitary products including baby and adult diapers/sheets, nursing pads, compressed towels, sanitary napkins, sanitary pads, maternity wipes, wet wipes, soft tissue rolls, wet toilet paper, breast pads, dual-purpose wipes for both women and infants, diaper pads, sanitary tampons, disposable medical and hygiene products, etc.

02 Household paper, toilet paper, napkins, kitchen paper, wet wipes, hand wipes, facial tissues, handkerchiefs, seat cushion paper, disposable paper cups, etc.

03 Personal care products include hand sanitizer, shampoo, shower gel, toothbrush, toothpaste, oral hygiene, soap, dishwashing detergent, laundry detergent, laundry detergent, cleaning agents, fresheners, etc.

04 Raw materials: nonwovens, spunlaced nonwovens, melt blown fabrics, bicomponent fibers, degradable materials, polymers for nonwovens, pulp, fluff pulp, tape/adhesive/Velcro, elastic nonwovens, elastic belts, perforated films, papermaking chemicals, essence, surface treatment agents and additives, release paper/release film, highly absorbent resin, acrylic polymer, petroleum resin, mask materials, etc.

05 Packaging and mechanical equipment: toilet paper machines and accessories, facial tissues and napkins equipment, wet wipes and disinfection equipment, hygiene products and toilet paper packaging machinery, sanitary napkins/pads/breast pads/maternity pads equipment, adult diapers/sheets/pull-up pants equipment, mask machinery, hot melt glue machines, fluff pulp crushers, paper environmental protection, water treatment equipment, testing instruments, automation and control systems, and other types of hygiene packaging equipment.

• Telephone:18250861833
• Truename:organizing committee
• Mobile:18250861833
• Address:No. 198, Huizhan Road, Siming District, Xiamen City

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