The 8th Shanghai International Tourism and Homestay Industry Expo 2025

2025 8rd Shanghai International Tourism Homestay Industry Expo

Simultaneously held: 2025 Sujian China Cross border Speech Conference

2025 China Rural Homestay Development Forum

2025 China Tourism Homestay Designer Forum

Exhibition Time: July 17-19, 2025 Exhibition Venue: Shanghai New International Expo Center

Exhibition scale: 25000 square meters

Host:

Chinese Forestry Society

China Homestay Development Think Tank Alliance

China Tourism Resource Integration Alliance Homestay Special Committee

Undertaking Unit:

Chinese Forestry Society Bamboo Branch

Chinese Arts and Crafts Society Craft Committee

Bamboo and Wood Recombination Materials and Products Branch of China Forestry Industry Association

Huanyu Exhibition (Shanghai) Co., Ltd

Provide comprehensive solutions for tourism homestays

Born to meet the needs and changing according to the demands, the 8th Shanghai International Tourism and Homestay Industry Expo 2025 will be held from July 17-19 at the Shanghai New International Expo Center Pudong, once again flourishing. It has been deeply rooted in the tourism and homestay fields for more than 9 years and has become a high-quality construction and operation procurement trade exhibition for the homestay industry with its professionalism and strength. It has also become an important platform for major homestay suppliers to expand into the national market. With the theme of "Embracing the Past, Embracing the New, and Promoting the Trend of Homestays", we gather 350+exhibiting companies, 45000+professional buyers, an exhibition area of 25000 square meters, covering tourist attractions and homestay fields. We comprehensively present brand homestays, homestay design and construction materials, homestay furniture, homestay supplies, homestay outdoor landscapes, homestay houses, and homestay hotel construction and operation in the field of new products, new technologies, new models, new trends, and new concepts, promoting the healthy and sustainable development of the industry and jointly opening up a new development pattern. With the goal of becoming a resource aggregation platform to assist in the construction of tourism homestay brand ecology under the transformation of new lifestyles, based on a global perspective, we aim to tell the story of China's tourism homestay industry brand with our strength.

Inheriting and integrating, seeking diversity and survival, in 2025, the Shanghai International Tourism Homestay Exhibition will set out with a larger scale, higher quality, and more refined appearance, integrating high-quality resources of homestay scenic spots across the country, gathering business opportunities, promoting exchanges, strengthening integration, and clarifying trends, and jointly seeking the future of the national tourism homestay industry. In the integration with cutting-edge technology and future industries, the tourism and homestay industry presents creative, green, and integrated characteristics, and is making simultaneous efforts both internationally and domestically. In terms of inviting buyers and providing business docking services, it has become increasingly international and professional, and has become a well-known brand exhibition for tourist attractions and homestay industry at home and abroad!

Stars twinkle, big names gather, insights flood in, applause bursts... During the exhibition, 15 forums, ceremonies, design awards, promotion events, creative exhibitions and other diversified activities will be held around a series of themes such as tourism scenic spots and homestay design, investment and operation. It will gather hot industry elites and experts in homestays, inns, vacation hotels, tourism real estate developers, tourist attractions, cultural and tourism companies, homestay suppliers, designers, investment franchisees and other industries at home and abroad to share industry experiences. At that time, industry elites from all over the country will gather together to provide empowerment for the construction of tourism scenic spots and homestays.

Exhibiting brands

Previous review - The 7th Shanghai International Tourism Homestay Industry Expo (BBR EXPO) successfully created the flagship exhibition of China's tourism homestay industry, with an exhibition area of 20000 square meters and more than 300 excellent homestay industry brands from home and abroad participating in the exhibition. Such as Shanghai Homestay Exhibition Group, Guizhou Homestay Exhibition Group, Anhui Homestay Exhibition Group, Fujian Exhibition Group, Henan Homestay Exhibition Group, Xinshun Hongyuan, Pengpai, Lingjie Group, Fuqian International, Bellagio, Winnie, Stavanger, Outo, Pengyou, Tiancheng Campsite, Muchen Technology, Shenglan Environmental Protection, Jiuchuan, Moyan, Boting, Forest Zone, Kemian Home Furnishings, Jiexing, Yisai, Tejieer, Shuaixin, Nizhiyun, Huasongju, Fufini, Kanglv Intelligence, Fangyuan, Meitu, Aolian, Zhuobieling, Geye Environment, Geye Environment, Zepu Bureau of Culture and Tourism, Millennium Boat, Hongyun Decoration, Xiaoda, Daocheng Technology, Zhanjiong, Luyuan Industry and Trade, Wuyou Intelligence, John Muqi, Hometown Courtyard, Weijia, Zhiwei, Su Xingxia Tourism, Zhongzhu Group, Sentai Group, Yuanran, Yinshu Group, Wenzhou Homestay, Shanxi Homestay, Ahsan Red Cicada, Aopi Wang, Tonglu Bao, Sigdeng, Kaimei, Zeshi, Liwei Jia, Rope Cube, Daocheng, Younuo, Hongyun Tatami, Zhijian Meizhu, Dezhun, Zhuli Space, Qicai, Gefu, Buffei, Huanfeng, Wangyue, Weifan, Jiyi, Taixie, Xiaoda Technology, Duorun, Guangzhiyuan, Kangnuoer, Jinghua Bangwei, Aolian Vehicle, Huiyu, Mis, Nizhiyun, Lechuang, Tiancheng, Wujinyuan, Panajiashi, Funengda, Jinghe, Shimeiba, Future Times, Yiyang, Zhongyi Zhirui, Wanxing, John Muyi More than 300 exhibitors and brands of high-quality homestay scenic spots across the entire industry chain, including Qi, Zhanjiong, Shimanda, Zhongdeli, Pandihuo, Unijia, Tiantang, Sanheng Yishu, Jiyi, Beilitai, and Sanshanbelai Homestay, brought forward trends, creative products, and breakthrough technologies at the Shanghai New International Expo Center, Share flagship platform business opportunities with thousands of professional buyers at home and abroad, and participate in tourism and homestay industry events together.

In terms of audience, the three-day exhibition attracted a total of 41126 professional visitors, including 39757 domestic visitors and 1369 foreign visitors. At the same time as the exhibition, various forums and activities were held, including the "Su Jian China Cross border Speech Conference", "China Homestay Creative Fashion Festival", "Su Zai Jing · 3rd Rural Homestay Development Forum", "China Homestay Designer Forum", "China Bamboo Industry Development Academic Forum", "8th National Summit Forum on Homestay Cleanliness", "Local Government Promotion Conference", "China Tourism Homestay Quality Supplier Selection", etc. These forums and activities bloomed in a diverse way, foreseeing the future layout of the homestay industry.

Event Review

2024 Sujian China Cross border Speech Conference

Transforming the Future, Meeting Life Through Time

Gathering of heroes, endless excitement! We will invite the top speakers through various channels to form a guest speaker group, and each person will give a TED talk for 20 minutes to further analyze the future development of homestays in the context of business model innovation and integration. We will use different business thinking to help the homestay industry set sail again!

The 2024 Sujian China Cross border Speech Conference has a strong lineup of guests, with top opinion leaders from the homestay and related industries gathered here. Industry experts, scholars, top homestay managers, and industry association presidents gather to launch a feast of knowledge sharing in the homestay industry!

China Homestay Fashion and Creative Festival

Innovation, integration, new ideas, accommodation, and novelty

As a brilliant selection event in the Chinese homestay industry, we are committed to creating an Oscar selection ceremony for the homestay industry, aiming to commend and encourage outstanding homestay brands, homestay owners, homestay designers, homestay creative products, and self media in the tourism homestay industry. Taking the event as an opportunity, we will gather industry elites to conduct in-depth discussions and exchanges around cutting-edge themes such as fashionable and creative new directions and integrated development promotion in the homestay industry. Through the collision of wisdom, we will jointly explore new paths for homestay development and inject new vitality into the sustained prosperity of the industry. Deepen the wings of rural revitalization, pave a brilliant chapter of comprehensive prosperity, and drive the diversification and sustainable development of regional economy, culture and tourism, and homestays.

China Rural Homestay Development Forum

Staying at Exquisite

This conference focuses comprehensively on "How to help homestay exquisite living?" and "Whether homestays focus on luxury or cost-effectiveness." At the conference, discussions on upstream and downstream products of exquisite homestays were released, as well as in-depth explanations of excellent homestay model application cases. Homestays are not only a major driving force for local tourism economy, but also a strategic location for improving people's comfort. Let's listen to the wind and live in poetry, the beauty of the star "lodging" is so beautiful that it makes people forget time!

China Homestay Designer Forum

Developing homestays to support rural development

Design a series of activities to deepen industry exchanges through multidimensional cross-border dialogue and create an international design exchange platform! Through conference forums, design exhibitions, etc., showcase how design can reshape and conceptualize more diverse experiential consumption scenarios in tourism and homestay scenic areas.

The 8th "Su Xing Tian Xia" Shanghai Summit Forum

Dayu's agricultural and ecological life

From July 3rd to 5th, a unique event - the 8th "Su Xing Tian Xia" Summit Forum - was grandly held at the Shanghai Pudong International Expo Center. This conference not only gathered numerous industry elites, but also attracted many friends who love nature and pursue a healthy lifestyle to visit and learn. This grand event is jointly planned by the Forest Health Construction Working Committee of the China Forestry and Environment Promotion Association, the Beijing Comprehensive Empowerment Science and Technology Center, the Vegetarian Culture Professional Committee of the China Food Culture Research Association, the Vegetarian Culture Professional Committee of the Shanghai Food Culture Research Association, and the Zhejiang Organic Industry Association. It integrates ecological exhibition, cultural exchange, and summit forum.

2024 Shanghai International Bamboo Industry Development Academic Seminar

Replacing Plastic with Bamboo: Innovative Development of Bamboo Industry and Revitalization of Bamboo Villages

From July 2nd to 4th, 2024, the 2024 Shanghai Bamboo Industry Innovation and Development Academic Seminar, hosted by the Chinese Forestry Society and jointly organized by the Bamboo Branch of the Chinese Forestry Society, the Shanghai Forestry Society, the Subtropical Forestry Research Institute of the Chinese Academy of Forestry, Shaowu Bamboo Cube Brand Operation Co., Ltd. in Fujian Province, and Huanyu Exhibition (Shanghai) Co., Ltd., was held in Shanghai. The conference received strong support from the Bamboo Craft Committee of the China Arts and Crafts Society, the Zhejiang Bamboo Industry Association, and the editorial department of the World Bamboo and Vine Newsletter.

Fengqi Award - China Homestay Quality Supplier Selection: Creative Collaboration, Tourism Collaboration, Resource Collaboration. The China Tourism Homestay Supplier Award further deepens the evaluation system in terms of selection settings, standard specifications, and evaluation rules, bringing more innovative solutions to promote the creativity of new homestays in the new era of industrial context. Inviting industry experts, scholars, media, and the National Tourism Homestay Association to form an independent judging panel, combined with the development trends of the homestay industry market at the national and regional levels, to promote innovation from multiple dimensions of materials, craftsmanship, applicability, and creativity in homestay supply products, continuously injecting new development momentum into the construction of sustainable fashion.

Frontier Insights | Gathering of Experts | Exploring New Directions for the Future of Tourism Homestays

Frontier Insights | Gather of Big Shots | Explore the New Direction of Tourist Homestays in the Future

Summit Forum

The organizers work together with multiple associations to organize forums and ceremonies that gather big names, showcase and experience creative products that lead the trend of homestay design, award selection and release authoritative awards, star studded dinners and awards, and other different forms of activities to share insights and experiences and spread the voice of ideas. Build a service platform centered on the tourism homestay industry, which includes development docking, industry planning, multi-party investment, environmental protection construction, intelligent operation, and innovative aggregation.

Homestay Creative Festival

China Homestay Fashion and Creative Festival

Event Time: July 17, 2025

Homestay Conference

Meetup China Cross border Speech Conference and Award Ceremony

Event Time: July 17, 2025

Bamboo Culture Summit

China Bamboo Culture Development Conference Awards Ceremony

Rural Revitalization Forum

China Rural Revitalization and Development Forum

Event Time: July 17, 2025

China Homestay Selection

2025 China Homestay Quality Supplier Selection

Award ceremony

Fengqi Award -2025 China Homestay Quality Supplier Selection and Award Ceremony

Event Time: July 17, 2025

Homestay Forum

The 4th Rural Homestay Development Forum 2025

2025 China Homestay Design Forum

The 9th "Su Xing Tian Xia" Shanghai Summit Forum in 2025

Forum time: July 18, 2025

Way of publicity

Government/Association Cooperation: Organize professional visitors to the exhibition through publicity from relevant government departments, industry associations and groups, and design institutes.

Industry media promotion: Cooperate with over 360 industry websites, 120 industry magazines, and 300 blog forums for advertising display and exhibition information release.

► Mass media promotion: such as advertising cooperation and exhibition news coverage with "Business Daily", "Evening News", "News Morning News", "Shanghai Metropolis Daily", "Shanghai Daily" and provincial and municipal television stations.

National Exhibition Promotion: The organizing committee will participate in all exhibitions related to cultural tourism, homestays, scenic spots, hotels, and tourism equipment at home and abroad, conduct on-site investment promotion and audience organization, and conduct in-depth promotion for industry professionals across the country.

► Call Center Invitation: With over 50 fixed call agents, we invite 1000.00 professional buyers from our database one-on-one via phone.

► SMS and email promotion: 500.00 SMS messages are sent once a month, and 700000 EDM emails are regularly sent to professional audiences to ensure that the emails accurately reach the target customers.

New media platform promotion: Based on fully utilizing exhibition websites, WeChat public platforms, etc., use DSP、 Tiktok, Xiaohongshu, video number, circle of friends, Baidu Auction, Baidu Netalliance and other precision marketing platforms aim to maximize the exposure of exhibition related information to target customer groups.

Invited buyer

1. Homestays, inns, vacation hotels, investment franchisees, cultural tourism enthusiasts, travel agencies

2. Tourism bureaus in each county, city, and district

3. Tourism scenic spot management department

4. Collective procurement by village and town units

5. Cultural and tourism companies, planning companies, cultural and tourism real estate, rural complexes, construction companies, landscaping, outdoor camping, etc

6. Decoration design units, standardized architectural designers (institutes), interior design companies, landscape design companies, soft decoration design companies, architectural design companies, etc

7. Industry distributors, agents, franchisees, cultural tourism/construction companies

Gathering industry masterpieces and exploring new trends in homestays

An effective and comprehensive commercial platform

Effective & Comprehensive Trade Platform

National Tourism Homestay New Product Display:

This exhibition will gather more than 300 high-quality tourism homestay exhibitors from around the world, showcasing thousands of new tourism homestay products and providing visitors with a visual feast of tourism homestay products and designs.

2. Online and offline integration docking:

This year's tourism homestay exhibition is carried out through mini programs. Prior to the exhibition, the online platform will not be closed, and exhibitors can set up their online exhibition halls, work together with offline booths, and interact synchronously with online and offline buyers

3. Business negotiation platform:

The exhibition provides unlimited business opportunities for exhibitors and buyers, and is expected to attract tens of thousands of visitors to visit and exchange ideas, building an efficient and accurate business negotiation platform.

4. Innovative Technology Display:

The exhibition will showcase the latest tourism homestay products and designs, such as homestay design and construction materials, homestay furniture, homestay supplies, homestay outdoor landscapes, homestay scenic area houses, etc., promoting the industry to move towards green, low-carbon, and sustainable development.

5. Rich concurrent activities:

During the exhibition, multiple technical exchange meetings, new product launches, industry forums, and other activities will be held to provide exhibitors and visitors with rich industry information and communication opportunities.

Exhibition content

1、 Homestay tourism resources

Boutique homestays: branded homestays, boutique inns, boutique cultural hotels, leisure farms, leisure vacation complexes, etc;

Investment and development of homestays: government support funds, tourism investment institutions, insurance company asset evaluation investment, homestay resource development, investment promotion and construction of ancient villages, traditional villages, traditional dwellings, mountains, rivers, forests and other resources;

Marketing channels for homestays: travel OTA online booking platforms, travel websites, travel media, travel agencies, industry associations, and tourism institutions;

Chain franchise: brand operation agency franchise, hotel management agency franchise, homestay short-term rental management agency franchise, homestay settlement development base franchise;

2、 Design and construction of homestays

Furniture, mattresses, and soft furnishings design for homestays; Homestay furniture, new Chinese style furniture, outdoor furniture, soft decoration design, homestay mattresses, space design, customized decoration, public furniture, dining space;

Home furnishings for homestays: ceramics, floral ware, window decorations, antique decorations, tea spaces, Zen products, home theaters, homemade beer equipment, smart devices, digital management equipment;

Homestay landscape: precious trees and flowers, outdoor leisure facilities, rattan and bamboo art, leisure terrace, wetland trails and bridges, outdoor furniture, fountain water features and fish pools, swimming pool spa, hot springs, outdoor leisure furniture, outdoor landscape lighting, simulated plants;

Homestay design and construction: architectural design, interior design, landscape design, maker studios, art craftsmen, intangible cultural heritage inheritors, colleges and universities, and construction institutions;

Construction materials for homestays: antique building materials, coatings, diatomaceous earth, reliefs, artistic ceramic bathrooms, floors, ceiling and wall decorations, doors and windows, sunrooms, integrated houses and supporting equipment, HVAC refrigeration equipment, underfloor heating, fireplaces, swimming pool and sauna equipment, water treatment systems;

3、 Homestay supplies, daily chemical consumables:

Homestay linens and consumables; Room linens, bathroom linens, tablecloths, uniforms, curtains, hotel linens, room appliances, room supplies, lobby supplies, consumables, room decorations

Smart homestay: homestay check-in system, homestay intelligent system, intelligent curtains, intelligent sound system, intelligent bathroom, intelligent lock, fresh air system, air purification, dehumidifier, water treatment system, underfloor heating, air conditioning, air energy, water heater, hotel robot, etc;

4、 B&B+culture (exhibition area): B&B catering culture: local featured diet, traditional Tonic Diet ingredients, tea culture, wine culture;

Intangible Culture and Cultural Creativity: Chinese Embroidery, Folk Painting, Folk Songs, Folk Dance, Folk Quyi, Folk Crafts;

Traditional health care: acupuncture and moxibustion, massage, cupping, moxibustion, tai chi, traditional health care equipment;

5、 Tourism Equipment (Exhibition Area):

Homestay houses: ecological wooden houses, tents, light steel houses, container houses, prefabricated houses, spacecraft, starry sky houses, mobile villas, folding houses, camping sites, etc;

Amusement equipment: children's amusement facilities, bumper cars, sightseeing cableways, amusement robots, inflatable amusement equipment, trampolines, slides, etc;

Water amusement equipment: wave making equipment, water slides, water fountains, water treatment equipment, drifting equipment, etc;

Tourism transportation and outdoor equipment: RVs, tourist buses, new energy vehicles, sightseeing cars, diving equipment, water sports equipment, drones, yachts, bicycles, electric means of transportation, rural tourism equipment, outdoor tourism equipment, outdoor sports clothing, mountaineering equipment and gear, fishing equipment, outdoor sports clubs, etc;

Tourism: emerging tourism formats and related products such as traditional Chinese medicine tourism, sports tourism, health and wellness tourism, intangible cultural heritage tourism, etc;

• Telephone:18221351393
• Truename:Chang Jing
• Mobile:18221351393
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870