1、 Exhibition Introduction

In 2024, the country issued the first specialized document to support the development of the silver economy, titled "Opinions of the General Office of the State Council on Developing the Silver Economy and Enhancing the Welfare of the Elderly". At the Third Plenum of the 20th Central Committee, it was pointed out to develop the silver economy, optimize the supply of basic elderly care services, encourage and guide enterprises and other social forces to actively participate, promote mutual assistance elderly care services, and promote the integration of medical care and elderly care. The effective market for the silver economy is accelerating its formation, and favorable conditions for expansion and quality improvement are constantly increasing.

Since its establishment in 2016, the China Shandong (Qingdao) International Health and Wellness Industry Expo has been successfully held for nine sessions, receiving nearly 2300 exhibitors from more than 50 countries and regions and serving over 140000 visitors. The 9th Expo was successfully held from June 27th to 29th, 2024, under the guidance of relevant departments and the support of enterprises. The exhibition was rich, the forum was professional, and the activities were exciting. The overall satisfaction of exhibitors and visitors exceeded 90%. Successfully created an important platform for communication, cooperation, and resource integration in the health and wellness industry, injecting vitality into the investment promotion work in Shandong Province.

In order to implement the spirit of central documents, tap into the new quality productivity of the silver economy, and promote the high-quality development of the health and wellness industry, the 10th China Shandong (Qingdao) International Health and Wellness Industry Expo will be held from July 10 to 12, 2025 at the Qingdao International Convention and Exhibition Center. The Expo aims to "welcome the new era of silver economy development", with a planned exhibition area of over 20000 square meters, gathering 500 well-known domestic and foreign enterprises, showcasing nearly 10000 cutting-edge products and services such as smart information health care, rehabilitation nursing, barrier free facilities, aging friendly, elderly care services, traditional Chinese medicine health care, etc. At the same time, more than 10 themed conferences were held, bringing together leading domestic and foreign enterprises and the latest products, technologies, and services. It will effectively meet the diverse and multi-level service needs of different types of elderly people and promote the rapid development of the health care industry.

2、 Basic Information
Name: 2025 China Shandong (Qingdao) International Health and Wellness Industry Expo

Time: July 10th to July 12th, 2025

Location: Qingdao International Convention and Exhibition Center

Scale: 20000 square meters, 500 exhibitors, 20% of international products, and 30000 visitors.

Exhibition theme: Embracing the New Era of Silver Hair Economy Development
Regional positioning: Based in Shandong and radiating throughout the country

3、 Display scope:

4、 Audience organization:

"Online and offline" dual drive locking precise professional audience

1. Information flow advertising with millions of placements

Tiktok, Toutiao, Kwai, WeChat information flow and other advertisements have been launched millions of times, relying on big data accurate algorithm to reach 1 million core professional audiences in an all-round way, and to explore relevant clues and business opportunities of purchasers in an all-round way.

2. Full matrix and global marketing, accurately reaching buyers

Public domain marketing communication on self media platforms, conversion of private domain investment streams such as enterprise WeChat and communities, customized content combination promotion, and assistance in enterprise marketing communication.

3. Dedicated invitation team

Deeply cover and promote the upstream and downstream markets of the health and wellness industry. Fully invest in market advertising, dedicated line advertising, and on-site promotion to fully cover the professional market in North China.

4.200+Customer Center Targeted Invitation

Intelligent screening of over 1 million database resources, with a professional team inviting and filtering one-on-one multiple times, and targeted matching of high-end buyers.

5. Digital marketing, focusing on the effectiveness of exhibitions

The three major marketing systems of Haiming Cloud Exhibition, public platform, and procurement and distribution community are digitized to achieve intelligent supply-demand matching, establish communication bridges, and achieve "order based" customer acquisition with one click, ensuring the effectiveness of audience attendance.

6. Exclusive invitation for joint top purchasers of high-quality industry resources

We attach great importance to the support of inviting large and medium-sized core buyers in groups, and specifically invite important departments responsible for production, technology, procurement, research and development to attend the conference.

5Important activities

Focus on exploring high-quality development opportunities in the silver haired economic ecosystem! The organizing committee has carefully planned more than ten concurrent events from multiple dimensions, including the 10th anniversary celebration, cutting-edge technology, supply and demand matching, industry seminars, brand events, and services for the benefit of the people.

10th Anniversary Celebration

Opening Ceremony of the Expo
10th Anniversary Celebration Dinner
10th Anniversary Outstanding Contribution Unit Award

2025 Silver Hair Economy · Jinjialing Summit
Keynote speech
Policy guidance, trend insight, and innovative development

Smart Health Care Service Seminar
Technology Empowerment · Expert Exchange

Exchange Conference on the Development of Medical and Elderly Care Integration
Scene Innovation · Innovation Integration

Seminar on Barrier Free Environment Construction
Warm hearted and beneficial to the people · landing seminar

Traditional Chinese Medicine Health and Wellness Exchange Conference
Experience dissemination and frontline practice

Seminar on the Travel and Elderly Care Industry
Develop standards and upgrade globally

Docking meeting
2025 Silver Hair Economy · Health Industry Supply and Demand Matchmaking Conference
Government enterprise linkage · precise docking

2025 Silver Hair Economy · Nursing Talent Supply and Demand Matchmaking Conference
Resource complementarity and talent co education
release conference
2025 Silver Hair Economy · Health Industry New Product and New Model Launch Conference
New product debut and explosive growth

match
10th Anniversary Mascot Collection Competition
On site solicitation and brand cultivation

Tenth Anniversary Tiktok Live Competition
National participation and joyful sharing

High end dialogue
Qindao Discourse on Taoism - Leading Figures Discuss Development and the Future of Taoism
In depth exploration and collaborative development

The 10th Shandong Old Expo, based on the experience of previous editions, faced the diversified demand of the silver haired economy market, closely followed the industry trend, continued to deepen the industrial chain, and upgraded it completely. Focusing on the two main themes of "health+wellness", covering the elderly's "medical, food, housing, transportation, and tourism" comprehensively, we have set up nine exhibition areas, including the Smart Information Health and Wellness Exhibition Area, the 10th Anniversary Health and Wellness Achievement Exhibition Area, the Rehabilitation Nursing Exhibition Area, the Accessibility Facilities and Elderly friendly Transformation Exhibition Area, the Elderly Care Service Exhibition Area, the Medical and Elderly Integration Exhibition Area, the Traditional Chinese Medicine Health and Wellness Exhibition Area, the Family Health Exhibition Area, and the Travel and Elderly Care Exhibition Area, to showcase leading health and wellness technology achievements and service concepts at home and abroad.

Smart Information Health and Wellness Exhibition AreaElderly care institution management system, information management system, health wearable devices, communication care, vital sign monitoring devices, smart homes, consumer electronics

Exhibition Area for 10th Anniversary Health and Wellness AchievementsExhibition of Achievements from the 10th Anniversary of the Expo and Exhibition of Achievements from the Health and Wellness Industry in Various Cities and Regions

Rehabilitation Nursing Exhibition Area:Nursing beds and mattresses, pressure ulcer prevention and treatment products, incontinence care products, cleaning and disinfection products and technologies, wound care products, other nursing consumables

Exhibition area for accessible facilities and elderly friendly renovation: accessible homes, orthotics and prosthetics, elderly friendly products, walking aids, visual aids, hearing aids, corrective devices, and assistive device adaptation

Elderly care service exhibition area:Elderly care institutions, Rizhao centers, elderly care real estate, operation management and consulting, elderly meal services, rehabilitation medical services, home care services, housekeeping services, and auxiliary interest rental services

Medical and elderly care integration exhibition area:Medical devices, oral medicine, audio-visual medicine, neurological rehabilitation, Alzheimer's disease, depression, diabetes, stroke/heart disease, rehabilitation equipment, nursing beds/care supplies, gene testing, prevention and treatment of senile diseases, rehabilitation medical institutions, traditional Chinese medicine rehabilitation equipment

Traditional Chinese Medicine Health Preservation Exhibition Area:Chinese medicine health care, Chinese medicine physical therapy, Chinese medicine decoction pieces, traditional Chinese patent medicines and simple preparations, raw materials medicine, moxibustion products, Chinese medicine hospitals, Chinese medicine diagnosis and treatment, Chinese medicine diagnosis and treatment equipment, etc;
Family Health Exhibition Area:Healthy lifestyle, healthy home furnishings, functional textiles, health shoes and clothing, personal hygiene products, disinfection products, cleaning products, household services, etc; Leisure and health preservation, massage equipment, and elderly products;
Travel and Elderly Care Exhibition Area:Renowned national travel bases, residential apartments, and senior study abroad programs

• Company:organizing committee
• Mobile:17669680552
• Address:No. 9 Miaoling Road, Laoshan District, Qingdao City, Shandong Province

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