2025 Bird's Nest Nourishing Products Exhibition | Sea Cucumber Exhibition | Filling Equipment Exhibition | 2025 Shanghai Swallow Expo

The 8th World Bird's Nest and Natural Nourishing Products Expo and World Nourishing Ecological Development Conference in 2025

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Date: August 7-9, 2025 Location: Shanghai New International Expo Center

Host organization

Shanghai Xinshi Exhibition Service Co., Ltd

Shanghai Yanbo Expo Organizing Committee

Undertaking unit

Shanghai Xinshi Exhibition Service Co., Ltd

Co organizers

Yuji College

Tan Tai fish glue full industry chain

Guangzhou International Pharmaceutical Exhibition and Trade Center Co., Ltd. (Health Ark)

YYDS Exhibition Enterprise

Hua Ye Shi Xin Business School

Exhibition Introduction

The World Bird's Nest and Natural Nourishing Products Expo (referred to as Shanghai Swallow Expo), founded in Shanghai, China in 2017, is an annual event in the world bird's nest nourishing products industry. Xu Yang introduced that since its establishment, the Shanghai Swallow Expo has consistently exceeded previous and similar exhibitions in terms of visitor volume, transaction volume, and exhibition area. It has always been a grand event in the bird's nest and nourishing products industry, composed of brands within the world's bird's nest and nourishing products circle. The Shanghai Swallow Expo represents the world's bird's nest and nourishing product culture. Bird's nest enthusiasts, brand leaders of bird's nest tonics, associations of bird's nest tonics institutions from various regions, professional media, and enthusiasts will gather here to create a new era of health preservation and achieve a great future of nourishment.

Zhang Juan from the 2025 Shanghai Yan Expo will collaborate with multiple exhibitions, including the 10th Shanghai Fermentation Expo (Enzyme Exhibition Mido), the 7th Shanghai Probiotic Products Exhibition (Probiotics, Lactic Acid Bacteria Exhibition), and the Shanghai High end Beverage Exhibition. At the same time, she will assist hundreds of well-known enterprises in the 5th Shanghai Yan Expo by opening brand exhibition areas, nourishing exhibition areas, nourishing town exhibition areas, source factory exhibition areas, and micro business exhibition areas; The expected total exhibition area is nearly 60000 square meters, exclusively for 70000 professional buyers. Nearly 30 events and forums will be held simultaneously, bringing together thousands of brands in the bird's nest and nourishing products industry, with over 45000 professional buyers, centered around the theme of "never tire of swallows, love in the heart"; Fully covering the entire industry chain, it has built a one-stop platform for technology exchange, consultation, cooperation (display, agency, investment attraction, franchise, sales), expanding upstream and downstream trade, and enhancing brand and enterprise awareness for the industry.

Simultaneous activities

2025 World Nourishing Industry Ecological Development Conference

2025 National Nourishing and Health Industry Innovation and Development Exchange Conference

2025 National Nourishing Product Brand Alliance Summit Forum and "Hua Ye Shi Xin Business School Closed Door Meeting"

2025 Mid Autumn Festival Selection Fair for Agricultural Specialties

2025 "Top 100 Nourishing Product Brands" Face to Face Investment Promotion Conference

2025 National Nourishing Pharmacy and Maternal and Child Industry Matchmaking Summit

2025 World Bird's Nest Nourishing Products Procurement Negotiation Conference and Signing Ceremony

2025 International Micro/E-commerce Innovation Industry Conference

2025 Global Top 10 Nourishing Brands Selection and Awards Ceremony

Why choose to participate in our exhibition

1. Our advantage is the efficient combination of exhibitions and conferences, gathering the bird's nest industry, commercial circulation, and terminal market docking event. Using upstream and downstream merchants of bird's nest, member resources of bird's nest nourishing industry, and downstream customer resources of Pang Dazhong as platforms, we invite nearly 60000 major health product distributors, terminals, dealers, and agents to participate in the conference, creating China's most high-end and efficient bird's nest industry docking platform.

2. Assisting bird's nest enterprises in finding resources: In this fiercely competitive bird's nest market, Xu Yang and Zhang Juan from the Shanghai Swallow Expo have assisted more bird's nest enterprises in finding excellent resources. They have gathered related bird's nest industry enterprises for exhibition and display, allowing buyers to intuitively experience the results and advantages of product research and development; The organizing committee assists in negotiating trade cooperation, better promoting the healthy development of the bird's nest industry, and wholeheartedly creating a Shanghai Swallow Expo that exhibitors trust and audiences love.

3. Accurately connect customer resources: from food, nutrition and health products, e-commerce platforms (social, community, internet celebrities) OEM、ODM、 Precision professionals from various industries such as beauty salons, hypermarkets, duty-free shops, maternity clubs, hospitals, high-end hotels, catering chains, smart factories, health product specialty stores, health centers, sanatoriums, cosmetics, meals, pharmacy shops, hair salons, gift companies, TV shopping, nutrition and health, health industry, health products, retail industry, micro businesses, distributors, agents, large supermarkets, high-quality stores, pharmacy chains, community social organizations, brand chains, nourishing supermarkets, childcare institutions, beauty institutions, and health centers visit and negotiate procurement; At the same time, representatives of the general public and people who love bird's nest will also be invited to visit the exhibition.

4. By collecting data from the nourishing product industry, building and analyzing data models, accurate predictions of the industry can be achieved, providing decision-making basis for enterprises.

5. Bird's Nest, Cordyceps sinensis, sea cucumber, fish glue, flower glue, ass hide glue, American ginseng, tonic, source factory, supplier zero distance cooperation opportunities - looking for the latest healthy nourishing products, deep cooperation, developing new markets, docking new resources, building new forces, new momentum, new consumption, new bird's nest, new docking, new resources.

6. Thousands of senior executives from well-known enterprises participate in sharing and exchange - gathering new forces, new channels, new consumption, and new models in the nourishing industry

7. Hundreds of well-known news media continue to track and report on it

8. Bringing direct benefits to market resources -2000 nourishing enterprise bosses attended, more than 400 new products from the nourishing industry exhibited, hundreds of brands attracted face-to-face investment, production factory resources negotiated cooperation, and many well-known enterprise executives participated in sharing and exchange.

Scope of exhibits

1、 Bird's nest products: various imported bird's nest, dried bird's nest, bird's nest peptides, ready to eat bird's nest, freeze-dried bird's nest, instant stewed bird's nest, fresh stewed bird's nest, fresh soaked bird's nest, instant bird's nest, quick stewed bird's nest and other bird's nest products;

2、 Packaging materials and deep processing equipment: various packaging materials, packaging bottles, gift box packaging, customized packaging, gift box printing and packaging machinery, labeling machines, inkjet printers, sealing machines; Sterilization machine, cleaning machine, filling machine, bird's nest dehairing/picking machine, air drying machine, stewing machine (pot), bird's nest automation system, etc; And related design and promotion companies;

3、 Derivatives: food with bird's nest and tonic as raw materials (such as bird's nest biscuits, bird's nest Congee, bird's nest moon cakes, bird's nest Zongzi, cakes, creams, etc.), bird's nest drinks, cosmetics, facial mask, ass hide glue drinks/products, oral liquids, oral hyaluronic acid, collagen drinks, nutrition and health products, and various pieces and lozenges;

4、 Nourishing products: Cordyceps sinensis, sea cucumber, fish glue, anther glue, ass hide glue, glossy ganoderma, ginseng antler, velvet antler, ginseng, ginseng, ginseng, American ginseng, American ginseng, American ginseng, Buddha jumps over the wall, enzyme, probiotics, dried tangerine peel, abalone, shark fin, medlar, hippocampus, morel fungus, spore powder (oil), spirulina, ointment, Tangbao, chicken with flower glue, mulberry yellow, dendrobium, snow lotus, Shouwu, poria, cistanche, rhodiola, saffron, snow clam oil; Various honey products and bee technology/packaging materials/equipment, health tea, products with health and wellness functions, etc; And various types of tonics OEM/ODM OEM/ODM OEM services.

5、 New retail: retailers, physical stores, distributors/agents, wholesalers, WeChat merchants, social/community/influencer e-commerce, OEM/ODM OEM, etc;

• Telephone:15000917187
• Truename:Xu Yang
• Mobile:15000917187
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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