The 2nd Yiwu International Toy and Baby Products Expo (TOYEXPO) in 2025, as a professional procurement event in the field of toys and baby products in China, provides a suitable window for toy and baby products industry manufacturers to directly contact global target buyers in Yiwu every year, establish business connections, and improve export performance. The Yiwu International Toy and Children's Products Expo relies on the world's largest small commodity wholesale market and unique e-commerce resources advantages of Yiwu, known as the "World Small Commodity Capital". It gathers various popular and creative new products, baby products, early childhood education supplies, and brand authorizations in categories such as plush toys, puzzle toys, model toys, stuffed toys, plastic toys, electronic/electric toys, holiday toys, wood/bamboo/rattan toys, traditional toys, and baby strollers. During the exhibition, the entire network will connect with mainstream e-commerce platforms focused on toys and baby products, cross-border e-commerce, live streaming sales bases, community group buying and other e-commerce platforms, as well as domestic and foreign professional buyers, to create the first domestic and foreign e-commerce centralized procurement and trading platform dedicated to toys and baby products.

Buyer Resources
Advantage 1: Foreign Trade Procurement
There are over 3000 foreign trade agencies stationed in Yiwu, with more than 20000 foreign buyers. The airport's foreign passenger throughput has reached 201600 in the following year, and trade relations have been established with more than 100 countries and regions. The goods have been exported to over 200 countries and regions on five continents around the world

Advantage 2: Unique E-commerce Atmosphere and Regional Advantages
Yiwu is one of the earliest cities in China to develop e-commerce and cross-border e-commerce. According to statistics, there are 108000 Taobao sellers (including Tmall) registered in Yiwu, and nearly one tenth of the Taobao "Golden Crown" stores with over 500000 transactions are located in Yiwu. The International Trade City, Beixiazhu, Dongfuzhai, Qingyanliu and many other live broadcasts and Taobao Village are well-known e-commerce sellers' purchase bases such as Tiktok, Kwai, Ali International, Dunhuang, Taobao, Pinduoduo, and Jingdong. Yiwu relies on the "New Eighth Route" logistics system, which connects the four seas and five continents through highways, railways, sea routes, aviation, Yixin Europe, and other means. The global express delivery and warehousing costs of "Made in Yiwu" are more than 20% lower than those of first tier cities

Advantage 3: Pioneering Toy Professional E-commerce Exhibition Cross border Product Selection Conference
Good news for the toy industry. It will attract numerous strong single product manufacturing enterprises and top e-commerce companies to participate in the exhibition, and attract local foreign trade merchants in Yiwu and domestic traditional channel buyers to observe

Advantage 4: Precise Focus
Focus 1: The invitation for this exhibition is limited to professional buyers in the toy and baby product categories
Focus 2: Hold multiple single product manufacturer matchmaking events (selection events) during the exhibition period, where buyers can accurately match the strength of each category of single product factories

Advantage 5: Full network coverage to invite professional toy buyers
Coverage 1: Head and waist e-commerce of Taobao toy products
Coverage 2: Pinduoduo Toy Head and Waist E-commerce
Coverage 3: JD Toy Head and Waist E-commerce
Coverage 4: Cross border e-commerce: Amazon, AliExpress, Alibaba International, Hugo Network, Dunhuang Network, AliExpress, Onion Sohpee、Lazada、 Feishu. metal search wish、 Wal Mart, eBay, shopline, ueeshop, Newegg, Joom, Cdiscount, Filmart
Coverage 5: Yiwu International Trade City and professional buyers from foreign offices in Yiwu
Coverage 6: On site observation by major dealers from all over the country
Coverage 7: Professional buyers from traditional channels within Zhejiang Province
Coverage 8: Yiwu Local Live Shopping Bases and Community Group Buying

Advantage 6: One stop shop satisfaction
Satisfy 1: Explosive Product Demand
Satisfy 2: Creative new product demand
Meet the requirement of expanding product line 3:
Meet the demand for extended products related to toys
Satisfy the demand of 5: Searching for single product champion intelligent manufacturing enterprises
Meet 6: Platform Supply Chain Requirements
Meet the requirement of 7: entering the circle

Advantage 7: The on-site activities are full of content
Matchmaking Meeting for Manufacturers of Various Categories
Overseas Toy Buyers Coverage Matchmaking Meeting
Cross border Toy Selection Matchmaking Conference
Toy brand new product launch event

Toys: various plush toys, puzzle toys, model toys, stuffed toys, plastic toys, electronic/electric toys, holiday toys, wood/bamboo/rattan toys, traditional toys, creative new products, early childhood education supplies and brand authorization, etc;

Baby strollers and baby strollers: baby strollers and accessories, walkers, bicycles, car safety seats, electric baby strollers, scooters, tricycles, etc;

Home and daily necessities for infants and children: baby beds and accessories, baby bedding and accessories, baby safety fences, baby furniture, baby tableware, cradles, home decorations, home furnishings, home textile products, etc;

Baby products: baby care products, baby feeding products, baby skincare and bathing products, baby care products, cleaning and disinfection products, baby care appliances, safety supplies, learning machines, early education machines, amusement facilities, educational supplies and stationery, souvenirs, baby clothing, baby food and health products, baby care products, educational institutions and service institutions, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:021-64396190
• E-mail:info@zhongliexpo.com
• Address:Room 808-810, 5th Floor, Building B, No. 139 Qijiguang Road, Yiwu City, Zhejiang Province

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