From May 12 to 14, 2025, the 29th Shanghai International Fair CBE will be held in Shanghai New International Expo Center (Pudong), with an exhibition area of 280000 square meters, covering skin care, cosmetics and beauty tools, hair products, care products, pregnant and infant children, perfume fragrance, oral care products, household beauty instruments, chain stores and service agencies, professional beauty products and instruments, nail and eyelash embroidery OEM/ODM/OBM、 We provide comprehensive ecological services for the global beauty industry in categories such as packaging, machinery and equipment, raw materials, and inspection and testing.
CBE China Beauty Expo (abbreviated as: CBE）， So far, it has successfully held 28 sessions and is a global beauty industry chain comprehensive business service platform. As a beauty exhibition that has been listed on the Top 100 World Trade Shows for five consecutive years from 2017 to 2021, CBE includes cosmetics exhibitions, professional beauty exhibitions, CBE Supply Chain Beauty Expo, and has launched a series of annual exhibitions in many parts of the country; In addition, CBE has undergone a comprehensive digital upgrade and launched a 365 day online trade docking and data service platform for the beauty industry - Cloud Quick Selection. At the same time, it links global beauty resources through online international matchmaking events and other forms, empowering the beauty industry

Who will participate in the exhibition
Brand merchants
Retailers (cosmetics stores/department stores/e-commerce, etc.)
Brand agents/distributors/wholesalers/import agents
Beauty salons/beauty centers/other beauty services
Manufacturer/Factory (OEM, Packaging, Machinery, Raw Materials)
Traders and agents (packaging, machinery, raw materials)
Other industry related service providers
Who will visit (audience classification)
Cosmetics specialty/monopoly/chain store
Department stores/supermarkets/shopping centers
Maternity and Baby Shop
Pharmacy
duty-free shop
Online retailers
Agents/Distributors
Wholesalers/Import Agents
Media associations and others
Beauty salons/beauty centers/other beauty services
Brand/Manufacturer

1、 Distribution of cosmetics exhibitions:
W1 Hall - Skincare, Personal Care, Men's Skincare
Hall W2- makeup, perfume and beauty tools
W3 Hall - Oral Care, Maternal and Child Care, Home Laundry
W7 Hall - Makeup&Beauty Tools
W8 Hall - Makeup&Beauty Tools
W9 Hall - High end Personal Care
Hall E1- skin care, facial mask, personal care
E2 Pavilion - European Group, Import Agent
E3 Hall - International Group, Import Agents, Maintenance Products
E6 Hall - Korean Group, Asian Brands, Community E-commerce
E7 Hall - International Brands, Community E-commerce
E8 Hall - Japanese and Korean Beauty Boutique
E10 Hall - International Brands
N5 Hall - Japanese Beauty Boutique
2、 Distribution of high-end beauty exhibitions:
E4 Hall - Beauty Instruments and Equipment, Professional Beauty
E5 Hall - International Nail and Eyelash Beauty, Skin Management, Big Health
E11 Hall - Professional Beauty and Sino US Cooperation Series Activities
3： Distribution of daily chemical technology exhibitions
W4 Hall - Packaging
W5 Hall - Packaging
W10 Hall - Innovative Packaging
N1 Hall - OEM/ODM/OBM
N2 Hall - International Group OEM/ODM/OBM
N3 Hall - High end Makeup OEM&Packaging
N4 Hall - Mechanical Equipment
N6 Hall - Innovative Technology Raw Materials
N7 Pavilion - IP Authorized Beauty Manufacturing

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:021-34680129
• Truename:Lei Yan
• E-mail:1621984726@qq.com
• QQ:1621984726
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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