2025 Shanghai International Private Brand Processing Exhibition

2025 Global Private Brand Products Asia Exhibition Shanghai PLF

Supermarket, E-commerce, Brand OEM OEM Processing Exhibition

Date: November 18-20, 2025

Location: Shanghai New International Expo Center

Exhibition area: 80000 square meters

Exhibiting companies: 1400

Host: Shanghai Brand Authorization Management Enterprise Association Private Brand Professional Committee (PLSC), Private Brand Manufacturers Association (PLMA)

Organizer: Cross Procurement (Shanghai) Advertising Co., Ltd

The current global market share of self owned brands is showing a rapid growth trend, and domestic online and offline retailers are increasing their strategic investment in self owned brand business. The brand, category, and quantity of self owned brand products are increasing year by year, and the production demand of self owned brand business is explosively increasing. The new zero supply cooperation model is changing the situation of commodity circulation in China's retail industry.

The 18th Global Private Label Products Asia Exhibition (PLF) is a high-quality trading platform for developing a full range of private label products for omnichannel retailers. After 17 years of development, it has helped more than 5000 domestic factories successfully establish direct cooperation with overseas retailers, entering the retail channel through cooperation models such as direct procurement, customization, co branding, and export, and enjoying the dividends of the rapid development period of private label products. The total area of this exhibition exceeds 80000 square meters, an increase of 30% compared to the previous one. Over 1400 global exhibitors will showcase their products in various categories such as home daily necessities, personal care and cleaning, fresh food ingredients, pre made food, baked goods, daily necessities, leisure food, candy and chocolate, alcohol and beverage preparation, nutrition and health care, pet supplies, etc. It is a broad platform to help high-quality factories establish KA cooperation channels, optimize business structures, improve production efficiency, and explore global retail business

Scope of exhibits:

Food and beverage categories: green/food health, snack food, canned/specialty food, grain and oil/side food/local specialties, candy/cold drinks, frozen food, fresh food, maternal and child food, pet food, alcoholic beverages, etc

Fresh food ingredients: pre made food, seafood, poultry, vegetables, fruits, other ingredients, milk and dairy products, dairy products, soy products, rice, noodles (powder) soup ingredients, Western seasoning, hot pot seasoning, meal seasoning, North and South dried goods: mushrooms, dried bamboo shoots, nuts, seafood, etc.

Health and beauty products: personal care products, personal cleaning products, medical emergency supplies, maternity and baby products, beauty and hairdressing products, etc

Daily necessities: daily necessities, furniture, kitchen and kitchen supplies, bathroom supplies, cultural and sports supplies, knitted home textiles, small appliances, clothing, shoes, hats, bags, leather goods, pet supplies, disposable items, DIY supplies, etc

Other: Seasonal foods, special-purpose products, and other products suitable for entering supermarkets

Leisure food (grain based, hard fruit based, puffed, jelly and dried fruit based, jerky and dried meat based, dried vegetables based, seafood snacks)

Target audience:

New retail stores, large supermarkets, chain supermarkets, convenience chains, import and export brand merchants, community fresh stores, e-commerce platforms

contact information

Kuaicai (Shanghai) Advertising Co., Ltd

Contact: Jin Zheng 131 2291 7237 (also WeChat)

Scope of exhibits:

Food and beverage categories: green/food health, snack food, canned/specialty food, grain and oil/side food/local specialties, candy/cold drinks, frozen food, fresh food, maternal and child food, pet food, alcoholic beverages, etc

Fresh food ingredients: pre made food, seafood, poultry, vegetables, fruits, other ingredients, milk and dairy products, dairy products, soy products, rice, noodles (powder) soup ingredients, Western seasoning, hot pot seasoning, meal seasoning, North and South dried goods: mushrooms, dried bamboo shoots, nuts, seafood, etc.

Health and beauty products: personal care products, personal cleaning products, medical emergency supplies, maternity and baby products, beauty and hairdressing products, etc

Daily necessities: daily necessities, furniture, kitchen and kitchen supplies, bathroom supplies, cultural and sports supplies, knitted home textiles, small appliances, clothing, shoes, hats, bags, leather goods, pet supplies, disposable items, DIY supplies, etc

Other: Seasonal foods, special-purpose products, and other products suitable for entering supermarkets

Leisure food (grain based, hard fruit based, puffed, jelly and dried fruit based, jerky and dried meat based, dried vegetables based, seafood snacks)

• Telephone:13122917237
• Truename:Jin Zheng
• Mobile:13122917237
• E-mail:1475509004@qq.com
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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