The 15th Hefei New Year Goods Festival will be held in Hefei, Anhui from January 17th to 23rd, 2025. This year's goods festival is hosted by Anhui Zhongshe International Exhibition Group. As an annual event, the Hefei New Year Goods Festival inherits the successful experience of the previous fourteen editions, with "New Year" as its core. It is not only a deep tribute to Anhui's Spring Festival culture, but also a model of innovation and integration in the New Year goods market. The exhibition focuses on the new trend of consumption of New Year's goods. Through three themes of supply and marketing, selection of New Year's goods, and health care of New Year's goods, the exhibition integrates diversified sectors such as "quality New Year gift, health care, blind box New Year's goods, and China-Chic Chinese goods" to comprehensively cover consumer demand and create a "one-stop" New Year's goods procurement platform.

During the exhibition, activities will be launched aimed at enhancing the sense of participation and diverse experiences of more than 3 consumers. At the same time, it includes fast promotion methods such as international Spring Festival limited time cultural flash sales, collection of imported goods, and domestic carnival brands to stimulate market consumption vitality. In addition, special health and wellness themed activities such as free consultations with traditional Chinese medicine experts and AI intelligent experience days have been set up to respond to modern people's pursuit of a healthy lifestyle.

To ensure wide dissemination and deep interaction, the 2025 Hefei New Year's Goods Festival will adopt a million level media placement strategy, covering more than 100 mainstream media outlets, supplemented by video live promotion from more than 20 top KOLs, and supplemented by 100000 phone invitations, 20000 community marketing, and offline promotion from hundreds of communities/office buildings. A comprehensive and three-dimensional publicity network will be built to create a festive atmosphere for the New Year's Goods Festival in every corner of the city, welcoming the arrival of the Spring Festival together.

This year's New Year's goods exhibition is divided into two main theme halls. Hall 2 is the selected New Year's goods festival, covering the brand exhibition area, City walk exhibition area, hundred yuan blind box exhibition area, and the light of domestic goods exhibition area. They respectively display high-quality New Year's goods, regional specialty products, interesting blind box products, and domestic trendy and time-honored brands, meeting the diverse New Year's goods needs of consumers. Hall 34 focuses on the Health New Year Goods Festival, divided into four exhibition areas: traditional Chinese medicine health preservation, health food and drink, technology health preservation, and health management. It comprehensively displays traditional Chinese medicine health preservation, nutritional supplements, intelligent health equipment, and health management services, aiming to promote a healthy lifestyle and provide citizens with a one-stop shopping experience for health New Year goods.

（1） Selection of New Year's Goods Festival
Brand exhibition area
Invite brand enterprises to set up brand pavilions to showcase various high-quality New Year's goods.

City Walk Exhibition Area
Around the "New Year's Treasure Hunt" exhibition route, special pavilions will be set up in various provinces and cities across the country to showcase geographical indication products, specialty products, and more.

Hundred yuan blind box exhibition area
Invite department store enterprises and retail stores to work together to create a fun "100 yuan blind box zone", showcasing a full range of products in the home, daily necessities, toys and other department store industries.

Light of Domestic Products Exhibition Area
Gather trendy domestic products, time-honored brands, and "Chinese smart manufacturing brands" from various regions to showcase and sell daily necessities such as beauty, daily necessities, and care products.

（2） Health Preservation Festival
Traditional Chinese Medicine Health Preservation Exhibition Area
Traditional Chinese medicine decoction pieces, medicine food homology, diet Tonic Diet, moxa, moxibustion health care series, TCM diagnosis and treatment equipment, TCM physiotherapy products, TCM health care institutions, etc;

Health Food and Beverage Exhibition Area
Nutritional supplements, maternal and infant health foods and complementary foods, organic foods, dairy products, health tea/wine, functional drinks, enzymes and enzyme products, etc;

Technology Health Exhibition Area
Smart wristbands/watches, massage and wellness products, home healthcare equipment, healthy sleep products, air purification, etc;

Health Management Exhibition Area
Health examination institutions, third-party health service institutions, health insurance institutions, health exercise institutions, rehabilitation aids, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0551-62155745
• Address:No. 129 Tiandu Road, Economic Development Zone, Hefei City, Anhui Province
• Zipcode:230601

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870