The 17th Global Retail Private Brand Products Asia Exhibition in 2024 PLF China Private Brand Industry Exhibition | Department Store Exhibition | Food Exhibition | Retail Exhibition | OEM Exhibition

Exhibition time: December 5-7, 2024

Exhibition location: Shanghai New International Expo Center

Approval unit: Shanghai Municipal Commission of Commerce

Strategic support: Private Label Manufacturers Association (PLMA)

Hosted by: Shanghai Brand Authorized Business Enterprise Association (PLSC) Yadong Exhibition (YADO EXPO)

Undertaking unit: Cross Procurement (Shanghai) Advertising Co., Ltd

Exhibition Introduction

Since its introduction to China in 2010, the PLF Global Private Brand Products Asia Exhibition has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Together with the Global Private Brand Products America Exhibition (Chicago) and the Global Private Brand Products Europe Exhibition (Amsterdam), it is known as one of the three major private brand series exhibitions in the world.

The current global economy has entered a geopolitical stage, and the Chinese retail market has also shifted from high-speed growth to slowing growth. Since 2023, the Chinese retail market has basically transformed from an incremental market to a stock market, and the phenomenon of industry competition is very obvious. Most of the growth of enterprises comes from the growth of customer numbers, rather than the growth of their original customers. In this competition in the stock market, there will inevitably be some enterprises taking advantage of the situation to rise, while others will gradually be eroded from their original market share, and even withdraw from the market. This will be a business model competition that evolves from factors such as product cost-effectiveness, turnover efficiency, and technological progress. In Japan and Europe and America, the retail markets have also experienced similar stages of economic development. We can see that... Low price Self owned brands and technology were the three main reasons for the success of rapidly rising retail enterprises at that stage.

For over a decade, PLF Global Private Brand Products Asia Exhibition has been committed to providing high-quality trading platforms for both suppliers and retailers. It has helped more than 5000 domestic factories establish direct cooperation with overseas retailers and entered the retail channel through cooperation models such as direct procurement, customization, co branding, and export, enjoying the dividends of the rapid development period of private brands. The 17th PLF Exhibition covers a total area of nearly 60000 * square meters, with over 1000 global participating companies showcasing their products in areas such as home and daily necessities, personal hygiene, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, candies and chocolates, wine and beverage preparation, nutrition and health, and pet products. Dozens of events will be organized, and major retail companies from both China and abroad will be invited to PLF for exhibition, sharing, learning, and exchange, making PLF an annual industry feast in the Chinese retail market!

Exhibition scope

Beauty and personal care: beauty and personal care products/care products/epidemic prevention products/personal cleaning

Home and daily use: kitchen utensils/home knitwear/storage and organization/household paper/disposable items/bathroom drying/furniture products/household cleaning/cultural and sports toys/DIY/small household appliances/seasonal items

Snacks for leisure: Dried meat, preserved fruits, nuts, dried fruits, leisure seafood, puffed foods

Livelihood food: rice, flour, grain and oil/seasoning of side dishes/convenient and fast food biscuits and pastries/seasonal food/dry goods from the north and south

Wine and beverage blending: Wine/water/beverage/blending

Candy Chocolate Jelly: Chocolate/Candy/Jelly/Pudding

Nutrition and health care: Tonic Diet/dietary supplement functional food

Maternal and baby products: Maternal and baby food/Maternal and baby products

Pet Products: Pet Food/Pet Supplies

Fresh: Prefabricated food/baked goods/organic food/fruits/vegetables/meat and poultry/eggs/aquatic products/soy milk/fresh technology

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