2024 Shanghai PLF Global Private Brand Products Asia Exhibition

Exhibition time: December 5th to December 7th, 2024

Exhibition location: Shanghai New International Expo Center

Exhibition area: 80000 square meters, number of exhibitors: 1400

Organizer: Shanghai Private Brand Association, Yadong Exhibition

Exhibition Introduction:

Since its introduction to China in 2010, Private Label Fair (PLF) has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Together with the Global Private Label Fair America (Chicago) and the Global Private Label Fair Europe (Amsterdam), PLF is known as one of the three major private label series exhibitions in the world. The current global market share of self owned brands is showing a rapid growth trend, and domestic retailers in various online and offline formats are increasing their strategic investment in self owned brand business. The brand, category, and quantity of self owned brand products are increasing year by year, and the production demand for self owned brand business is exploding. The new zero supply cooperation model is changing the circulation situation of goods in China's retail industry. The 16th Global Private Brand Products Asia Exhibition (PLF) is a high-quality trading platform for developing a full range of private brand products for omnichannel retailers. After 13 years of development, it has helped more than 5000 domestic factories establish direct cooperation with overseas retailers, entering retail channels through cooperation models such as direct procurement, customization, co branding, and export, and enjoying the dividends of the rapid development period of private brands. The total area of this exhibition exceeds 80000 square meters, an increase of 30% compared to the previous edition. More than 1400 global exhibitors will showcase their products in areas such as home and daily use, personal care and cleaning, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, candy and chocolate, wine and beverage preparation, nutrition and health, and pet products. It is a broad platform that helps high-quality factories establish KA cooperation channels, optimize business structure, improve production efficiency, and expand global retail business.

Exhibition scope:

Food and Beverage Category: Green/Food Health, Leisure Food, Canned/Aspect Food, Cereals and Oils/Snacks/Specialty Products, Candy/Cold Drinks, Frozen Food, Fresh Food, Maternal and Child Food, Pet Food, Beverages, etc. Health and Beauty Category: Personal Care Products, Personal Cleaning Products, Medical First Aid Products, Maternal and Child Products, Beauty and Hair Products, etc

Daily necessities: daily chemical products, furniture products, kitchen and dining products, bathroom products, cultural and sports products, knitted home textiles, small household appliances, clothing, shoes and hats, bags, leather goods, pet products, disposable items, DIY products, etc. Other products suitable for entering supermarkets include seasonal food, special purpose products, etc

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