2026The 20th China (Shandong) International Sugar, Wine and Food Fair

The China (Shandong) International Sugar, Wine and Food Fair (referred to as "Jinan Sugar, Wine and Food Fair") is one of the most influential events in China's alcohol and food industry, and a leader in sugar and wine exhibitions in northern regions. Since its establishment in 2006, after more than ten years of precipitation and accumulation, it has become increasingly mature and perfect in various aspects such as exhibitor invitation, audience organization, supporting activities, and personalized communication. Its good exhibition effect, high-quality professional services, and rich supporting activities attract hundreds of thousands of professional visitors every year. It not only provides an important learning and exchange platform for enterprises, helps urban exhibition groups and enterprises obtain the latest industry information, but also continuously enhances the cultivation of consumer demand, further promotes the upgrading of the alcohol and food industry and consumption.

New cycle, new format, and new pattern, the 20th China (Shandong) International Sugar and Wine Fair in 2026 invites all national alcohol, food, and beverage enterprises to meet in Jinan, the spring city from November 20th to 22nd. The exhibition will continue to serve the concept of pragmatism, innovation, and win-win, and through multi-dimensional measures and integrated development of online and offline, help enterprises strengthen their brands, expand their markets, and stabilize their growth, making the Shandong International Sugar and Wine Fair more dynamic and valuable.

Five reasons to choose to participate in the Shandong International Sugar and Wine Fair, making your trip worthwhile:

(1)Focus on Shandong to seize market advantages

The total GDP of Shandong Province ranks third in the country, and the total permanent population of the province exceeds 100 million, ranking second in the country. Shandong's developed economy, dense population, diversified consumption, and strong market inclusiveness provide abundant fertile ground for the consolidation and development of liquor and food enterprises. Its unique geographical advantages, combined with the development strategies of Beijing Tianjin Hebei, Yangtze River Delta, China Japan South Korea Free Trade Zone, Northeast Asia Economic Circle, etc., have a radiating influence on the surrounding areas, laying a market foundation for the layout of national development. Therefore, the influence of alcohol and food enterprises in Shandong region and the radiation range of the industry have unlimited potential.

（2） Gathering in Quancheng, industrial synergy driven by policies

Jinan, as the capital of Shandong Province, the economic, political, and cultural center, and the core city of the provincial capital city cluster economic circle, is rich in high-quality resource elements such as location, transportation, market size, economic population support, and industrial foundation. It has the advantage of connecting the south and north, and connecting the east and the west. It has enormous potential for opening up to the outside world and exporting its economy.

（3） Double Festival stocking is a good season for attracting investment

Spring provides various layout advantages for liquor and food enterprises, from policy support to market demand, from new product promotion to changes in consumer behavior. Enterprises can fully utilize these advantages, understand the latest trends in the industry, grasp market dynamics, and formulate corresponding market strategies to achieve better development throughout the year.

（4） More than ten years of meticulous cultivation have established a good reputation in the industry

The exhibition has been cultivating the industry with a professional, pragmatic, and efficient service concept for 19 years, based in Shandong and radiating to major markets in the economic circles of East China, North China, and Northeast China. Previous exhibitions have attracted over 10000 companies from more than 30 countries and regions, covering well-known domestic and foreign producers, distributors, and buyers of alcoholic beverages and food products. Famous brands such as Maotai, Wuliangye, Jiugui Liquor, and Xijiu have participated multiple times. The proportion of professional visitors has been increasing year by year, providing important exhibition and communication platforms for enterprises, rich business opportunities, and gaining the support and trust of attending merchants, laying a good market reputation.

（5） More pragmatic and professional to improve the effectiveness of participation

On the basis of diversified advertising promotion in the exhibition hall, this exhibition will increase advertising placement in the urban area of Jinan, directly targeting the end consumer group. It will also promote the exhibition and exhibitors on all media platforms in the form of graphics, short videos, live broadcasts, and KOL influencers visiting the exhibition, widely promote brands and products, expand brand and product exposure, and further enhance exhibition effectiveness.

（1） Theme exhibition area for provincial, municipal, and district delegations.

Form characteristic city exhibition areas with provincial and municipal pavilions and regional characteristic industries, concentrate on promoting and marketing urban characteristic products, and enhance the brand influence and market share of local cities and industrial clusters.

（2） Theme exhibition area for foreign friendly city delegations.

National pavilions, cross-border e-commerce and international trade service providers, import commodity markets, cross-border e-commerce parks, comprehensive bonded zones and other import commodity exhibition areas organized by national competent departments or organizational institutions.

（3） Theme exhibition area for the liquor industry.

Traditional liquor exhibition area; High end sauce wine exhibition area; Craft beer exhibition area; Wine and International Spirits Exhibition Area; Wine comprehensive service exhibition area.

（4） Food and beverage exhibition area.

Leisure and Convenience Food Theme Exhibition Area; Beverage and dairy products exhibition area; Baking food exhibition area.

（5） Food and seasoning exhibition area.

Seasoning and ingredient exhibition area; Food and beverage ingredients, pre made dishes, and supply chain exhibition area; Rice, flour, grain and oil exhibition area; Agriculture and Agricultural Products Exhibition Area; Meat and frozen food exhibition area.

（6） Tea and Tea Culture Exhibition Area.

Organize leading brand enterprises in the quality industry from various tea producing areas to participate in the exhibition and create influential tea and tea industry supporting exhibition areas.

（7） Theme exhibition area for food packaging and processing equipment industry.

Food packaging exhibition area (including packaging design, packaging materials, and packaging products); Food processing machinery exhibition area (including processing equipment, packaging equipment, printing technology, logistics packaging equipment, intelligent equipment, labels, flexible packaging, filling equipment).

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Shandong International Exhibition Co., Ltd
• Telephone:0531-82678972
• Contact:Zhang Xiaobei
• Mobile:18615180807
• E-mail:905167216@qq.com
• Address:No.1 Rizhao Road, Huaiyin District, Jinan City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870