According to the 2020 White Paper on the Development of China's Brand Authorization Industry, the annual retail sales of authorized goods in China reached 99.2 billion yuan in 2019, a year-on-year increase of 15.9%.
The annual authorization fee in China in 2019 was 3.82 billion yuan. China is one of the fastest-growing markets in the global licensing industry, ranking fifth in size globally, only behind the United States, the United Kingdom, Japan, and Germany, with enormous development potential and space.
CLE China Authorized Exhibition is the only authorized exhibition approved by the Chinese Ministry of Commerce with the prefix "China", sponsored by the China Toys and Infant Products Association. CLE China Authorized Exhibition has been successfully held for 14 sessions since 2007 and has become the largest, most influential, authoritative, and professional international trading platform in Asia.
2. Participating in CLE China Authorized Exhibition and Sharing Association's Unique Resources
1) IP365X, 365 day online CLE | IP365X, Online China Licensing Expo
The online "IP365X" docking platform is sponsored by the Brand Authorization Committee of the China Toys and Infant Products Association, aiming to build a 365 antenna online and offline commercial docking platform for the industry. The IP365X platform, in addition to regularly displaying and promoting IPs and cases, aims to gather resources from authorized and authorized merchants in various industries, identify potential cooperative customers, and connect with cooperative needs. In addition, IP365X also collaborates with dozens of national industry associations to promote IP, conduct online and offline invitation matching, and promote commercial docking between IP and authorized enterprises.
2) IP Authorization Ecosystem Empowerment Program | China Licensing Ecosystem
The IP Authorization Ecosystem Empowerment Plan was initiated by the Brand Authorization Committee of the China Association of Amusement Games in 2019. It has strategic cooperation with 26 national industry associations and key authorized industry exhibition organizers to cultivate the market while opening up the entire authorization ecosystem. The IP authorization ecosystem empowerment plan for 2021 will be combined with multiple authorized key industry exhibitions, including the Guangzhou Beauty Expo, Chengdu Sugar and Wine Fair, China (Shanghai) Cultural Fair, China (Shanghai) Department Store Fair, and other top authorized industry exhibitions throughout the year.
3) Brand authorization industry talent training
-Digital Culture Industry Training Class of the Ministry of Culture and Tourism
-Chinese Brand Authorization Elite College (online+offline)
-Communication and training on brand authorization business of cultural relics system of National Cutural Heritage Administration
-Brand Licensing Academy Alumni Association
4) Annual Industry White Paper on Chinese Brand Authorization | China Licensing Industry Report
The Brand Authorization Committee of the China Association of Games has released the White Paper on the Development of China's Brand Authorization Industry for four consecutive years to guide the industry's development. This white paper is also the only professional report in the world on the development of China's brand authorization industry. The white paper comprehensively and professionally conducts detailed research and analysis on the development of China's authorization industry from multiple perspectives, including authorized dealers, authorized dealers, channels, ecosystems, consumer markets, quality status of authorized products, and development status and trends of the authorization industry, in order to promote the healthy and long-term development of China's authorization industry.
3. Professional invitation promotes high-quality development of enterprises
Omnichannel precise targeted invitation
Call center telephone invitation, with over 75000 professionals present;
EDM30000+emails per month, reaching authorized enterprises in various industries;
Invite over 200 local associations/chambers of commerce, supermarket chains, and industry media to organize exhibition groups for visits;
Annual mainstream exhibitions and theme events promotion, covering over 300000 people
Collaborating with 20 international associations/organizations worldwide, over 30 international media outlets continuously report on exhibition news throughout the year.
4. Four exhibitions on the same platform, one-stop cooperation across the entire industry chain
Four exhibitions including CLE China Authorization Exhibition, CTE China Toy Exhibition, CKE China Infant and Child Exhibition, and CPE China Preschool Education Exhibition were held on the same stage. The seventeen major product categories and upstream and downstream industrial chains were showcased in segmented zones, creating an innovative one-stop cooperation
5. Diversified and multi-channel media promotion, leading the industry trend in the era of big data
-Brand Authorization CLE Special Issue

-CLE China Authorized Exhibition Official WeChat Official Account
-CLE China Authorized Exhibition Official Website
-Chinese brand authorized EDM direct mail
-2000+domestic and international industry news topic reports
-IP365 X-ray platform
6. Exhibitors
7. IP themed immersive spatial scenes
-IP Sports Park
-IP themed coffee shop
-Cultural and Tourism IP Exhibition Area
-CLE China Authorized Golden Star Award Exhibition Area
-IP365X commercial docking area
8. CLE China Authorization Week
-China Brand Authorization Summit Forum
-Brand authorization college alumni exchange meeting
-China Cultural and Tourism Real Estate Innovation and Development Summit Forum
-IP authorization empowers cultural and tourism integration project docking meeting
-"IP Boundless Teaching Luo Wanxiang" T-stage Show
-Authorization to bring cultural and museum resources to life through exchange and docking meetings
-Training for Beginner Authorization Managers at China Brand Authorization Elite College
-Brand Authorization Alliance Exchange Work Conference
-CLE Authorization Night and CLE China Authorization Golden Star Award Ceremony
-IP Cartoon Image Tour
-China Brand Authorization Symposium

Covering toys, baby and child products, stationery, home textiles, clothing, food and beverages, and daily necessities
Gifts, beauty and daily chemical products, electronic consumer goods, and themed spaces in all fields.

17000/9 square meters

• Telephone:13701911541
• Truename:Qi Ying
• E-mail:13701911541@163.com
• QQ:1557435473
• Address:2345 Longyang Road, New International, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870