The 2nd CSP Chengdu Camping Tourism Outdoor Industry Expo

Adhering to the goal of "China's largest outdoor scene style experience and leisure expo", integrating domestic and foreign outdoor sports and leisure upstream and downstream full industry chain resources, building a one-stop service platform for the entire outdoor sports and leisure industry chain "based in Chengdu and radiating to the whole country", shaping the largest and most comprehensive outdoor sports and leisure exhibition IP in the western region and even the whole country, and using the "branding strategy and market-oriented operation" model to expand Strengthening the brand of the Lu Expo, thereby forming a superimposed economic effect, injecting new momentum into the development of the outdoor sports and leisure industry, stimulating new vitality for the growth of Chinese cultural and sports tourism consumption, and using cultural and sports tourism consumption to support domestic demand growth.

1、 Event Overview:

（1） Event Time: April 19-21, 2024

（2） Event location: Central Lawn of Chengdu Guixi Sports Park (next to Chengdu Sports Reception Hall)

（3） Event theme: Sports make life better

（4） Event scale: 20000 square meters exhibition area, 300+brand exhibitors, and 10+simultaneous events.

（5） Organizational structure

Guidance unit: China Image Society Chengdu Sports Bureau Chengdu Expo Bureau

Organizers: Office of the Organizing Committee for "Lighting up China's Starry Sky Map" and Chengjiaye Cultural and Creative Industry

Organizer: Sichuan Hechengjiaye Exhibition and Exhibition Services Co., Ltd

Co organizers: Chengdu Event Operation Center, Sichuan Tourism University Tourism Culture Industry College, Sichuan Tourism University Sports and Leisure College, Sichuan Ecological Tourism Association Chengdu Daguan Cultural Tourism Development Co., Ltd

Special support unit: Chengdu Tourism Association

Supporting units: School of Physical Education of Chengdu University, Tianfu Sports Research Center, Sichuan Chongqing University Sports Alliance, Sichuan Rural Tourism Association, Chengdu Plain Economic Zone Cultural Tourism Cooperation Alliance, Chengdu Sports Industry Chamber of Commerce, Chengdu Sports Dance Association, Chengdu Fishing Association, Chengdu Youth Sports Federation, Chengdu Equestrian Association, Chengdu Cycling Association, Chengdu Ice and Snow Sports Association

（6） Intended Guests

1. Government leaders (provincial and ministerial level, department and bureau level leaders, etc.)

2. Experts and special guests in the outdoor sports industry both domestically and internationally

3. The person in charge of domestic and foreign outdoor sports associations

4. Representatives of well-known enterprises in the upstream and downstream supply chains of the outdoor sports industry both domestically and internationally

5. Renowned online outdoor sports related bloggers

6. Representatives of tourism and outdoor sports enthusiasts

7. Representatives from official media, industry media, and mass media

8. Representatives of leading companies in the camping and outdoor industry

（7） Audience composition

Professional audience: one-on-one precise invitation, laying the foundation for precise on-site docking

The organizing committee will invest a large amount of manpower, material resources, and financial resources to focus on inviting industry professional audiences. The main professional audience will cover three major parts: outdoor sports peripheral product design and development cluster, production and sales cluster, and buyer cluster; The buyer cluster will combine the product needs of the exhibitor and the target sales enterprises of the exhibitor to provide targeted and precise organization and invitation for buyers.

Other audiences: Gathering upstream and downstream industry chain practitioners and enthusiasts

1. Industry practitioners: including professionals in the outdoor sports industry, such as manufacturers, suppliers, operators, tourism practitioners, etc.

2. Investors and entrepreneurs: These audiences may have a strong interest in the outdoor sports industry and hope to understand the business opportunities and investment prospects in this field.

3. Consumers: including individual camping enthusiasts, travelers, outdoor sports enthusiasts, etc.

4. Media professionals: Media professionals come to report on the latest news and trends of the camping tourism expo, convey relevant information to the public, and increase the exposure and popularity of the expo.

2、 Activity content:

1+N+N: i.e. one themed exhibition, N themed forums, and N interactive activities

（1） Theme activities

Create a comprehensive venue that integrates camping music festival, starry sky film festival, and food carnival. During the event, various activities are continuously held to create a carnival for the industry.

1. Opening ceremony and the second camp selection and award ceremony

2. Sichuan (Chengdu) Camping White Paper Heavy Release/Sports Tourism Destination Case Sharing

3. Establishment Ceremony of Chengdu Camp Alliance

4. Chengdu Camping/Sports Park Map Launch Ceremony

5. Release of opportunity list for various cultural, sports and tourism departments in the province

6. Promotion and investment promotion ceremony/signing ceremony for well-known brand campsites and homestay projects

7. Outdoor emergency/rescue interactive experience

8. Outdoor sports related forum activities

9. "Sichuan Vietnam Xizang" 318 Cycling Departure Ceremony

10. Sports dance performance/children's taekwondo performance

11. On site roadshows by government and enterprise departments

12. Exhibitor Industry Promotion Conference and New Product Launch

13. "Visit exhibitions and win big prizes" on-site lottery activity

14. Industry experts roundtable dialogue activity

15. "Park Camping" City Music Festival

16. "Dating under the Night Sky" Starry Sky Film Festival

17. Live broadcast of main stage activities and communication with well-known platforms throughout the entire process

（2） "New Outdoor Scenarios" Supply Chain Commodity Exhibition

1. Camping equipment and sports brand display area

Camping equipment area: tents, canopies, sleeping bags, sunshades, moisture-proof mats, and other camping equipment; Outdoor cookware, outdoor camping furniture, sun umbrellas, outdoor lighting equipment, first aid, emergency equipment, clothing, outdoor camping tools, and other protective products.

Outdoor sports equipment: bicycles (motorcycles), cycling equipment, cycling accessories, etc; Hiking equipment, jogging equipment, etc; Mountaineering and climbing equipment; Roller skating, scooters, paddle boards; Fishing gear, fishing gear; Sports sunscreen (protection) and functional drinks; Sports apparel, etc.

Outdoor electronic products: outdoor mobile power supply, solar generator, outdoor waterproof mobile phone, sports smartwatch, digital sports camera, outdoor camera, GPS, walkie talkie, iPad, Bluetooth sports earphones, mobile phone Bluetooth remote control, mini wireless speaker, drone, sports bracelet, rechargeable phone case, multifunctional pedometer, electronic mosquito repellent, sports fan, and smart wearable devices.

Pet camping equipment: pet tent, pet car seat, pet heatstroke prevention and cooling clothes, pet clothing, pet outdoor backpack, pet mosquito net, frisbee, traction rope, food, medicine, and other pet supplies.

2. Camping New Consumption Exhibition Area

New camping drinks, camping snacks, camping pre made dishes series, and other delicacies and fine wines.

3. Camping site and homestay display area

Camping sites, boutique homestays/inns/rural tourism, online platforms, supporting businesses, etc.

4. Camping/tourist destinations/government exhibition areas

Boutique tourist attractions, tourist routes, rural revitalization boutique tourist routes, campsites, etc. in various cities, prefectures, and counties

5. Public check-in area/new scene display area

Bentley luxury car display, vintage car display, Seymour display, horse racing display, internet famous hot pot bus display, water model, etc.

（3） Interactive activities

1. Parent child activities

A variety of parent-child activities are set up at the event site, allowing the audience to experience outdoor activities with their children, immerse themselves in nature, and experience parent-child interactive projects such as archery, frisbee, VR skiing, shooting, rock climbing, parent-child walking shows, tent graffiti, drilling wood for fire, and fully enjoy the charm of outdoor leisure.

2. Climbing activities

Set up a climbing experience area and a climbing equipment display area.

3. VR cycling activities

Using VR technology to integrate the Chengdu Tianfu Greenway into the scene, making cyclists feel as if they are in a real riding scene. During the process of experiencing sports, feel the beautiful environment of Chengdu Greenway.

4. Extreme sports performances

Inviting skateboarding enthusiasts to fully enjoy pure skateboarding fun in a free and enthusiastic atmosphere, conveying the spirit of extreme sports.

（4） CSP · 2nd Campsite Selection Activity of the Expo

Collaborate with well-known institutions to ensure the value of trophies. Online solicitation will be initiated one month before the start of the event, and experts will be organized to conduct on-site inspections. The rating is composed of a combination of expert rating and online rating, ensuring fairness, openness, and impartiality.

1. Best Outdoor Sports Camping Site

2. The most distinctive camping site

3. Best environmentally friendly camping site

4. The most beautiful camping site

5. Best Service Camping Site

6. The most experiential camping site

7. The most designed camping site

8. Best Facilities Camping Site

9. The most well-known camping site

3、 Promotion strategy:

（1） Promotion objectives

Inviting nationally renowned media to report and promote; Make this event a "business card" of the camping, tourism, and leisure industry circle; Maximize the attraction of national camping tourism industry experts, scholars, and operators to participate in this event; Maximize the brand power and influence of the event.

（2） Media selection

New media: Tiktok, Kwai, Xiaohongshu, advertising in the circle of friends, live broadcast, local online celebrity, outdoor celebrities live broadcast advertising, etc

Industry media: 8264 Outdoor Network, China Outdoor Network, Asia Outdoor, Fangtu Network, Outdoor Camping Network, China RV Camping Network, China Camping Network, Wilderness Travel Network, Traveler, Yetu Network, Two Steps, Bike China, Tianya Outdoor, Tiantian Sports Mall, etc.

Traditional media: Sichuan TV, Chengdu TV, Sichuan Daily, West China Urban Daily, Chengdu Business Daily, and other traditional media in cities and prefectures.

Online media: Xinhua News Agency, CCTV, Global Network, China Broadcasting Network, Pengpai News Network, Sina Sichuan, Tencent Sichuan, Hualong Network, Sohu Network, Today's Headlines, etc.

Offline promotion: bus, subway, elevator, building advertising, large-scale outdoor advertising, community advertising, etc.

Radio stations: Himalaya, Dragonfly FM, Penguin FM, Sichuan Traffic Radio, Sichuan Minjiang Music Radio, Chengdu Traffic Radio, Chengdu News Radio, Sichuan Tourism Life Radio, Chengdu Leisure Culture Radio, etc.

Local promotion: Industry exhibitions, concentrated markets for merchants, industry association meetings, and on-site promotion forums.

Other promotions: Regular promotion by official media, associations, and partners within the organization.

1. Camping equipment and sports brand display area

Camping equipment area: tents, canopies, sleeping bags, sunshades, moisture-proof mats, and other camping equipment; Outdoor cookware, outdoor camping furniture, sun umbrellas, outdoor lighting equipment, first aid, emergency equipment, clothing, outdoor camping tools, and other protective products.

Outdoor sports equipment: bicycles (motorcycles), cycling equipment, cycling accessories, etc; Hiking equipment, jogging equipment, etc; Mountaineering and climbing equipment; Roller skating, scooters, paddle boards; Fishing gear, fishing gear; Sports sunscreen (protection) and functional drinks; Sports apparel, etc.

Outdoor electronic products: outdoor mobile power supply, solar generator, outdoor waterproof mobile phone, sports smartwatch, digital sports camera, outdoor camera, GPS, walkie talkie, iPad, Bluetooth sports earphones, mobile phone Bluetooth remote control, mini wireless speaker, drone, sports bracelet, rechargeable phone case, multifunctional pedometer, electronic mosquito repellent, sports fan, and smart wearable devices.

Pet camping equipment: pet tent, pet car seat, pet heatstroke prevention and cooling clothes, pet clothing, pet outdoor backpack, pet mosquito net, frisbee, traction rope, food, medicine, and other pet supplies.

2. Camping New Consumption Exhibition Area

New camping drinks, camping snacks, camping pre made dishes series, and other delicacies and fine wines.

3. Camping site and homestay display area

Camping sites, boutique homestays/inns/rural tourism, online platforms, supporting businesses, etc.

4. Camping/tourist destinations/government exhibition areas

Boutique tourist attractions, tourist routes, rural revitalization boutique tourist routes, campsites, etc. in various cities, prefectures, and counties

5. Public check-in area/new scene display area

Bentley luxury car display, vintage car display, Seymour display, horse racing display, internet famous hot pot bus display, water model, etc.

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Telephone:17784294288
• Truename:Hou Min
• Mobile:17784294288
• Address:No. 601, Section 2, Guanghua Avenue, Qingyang District, Chengdu City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870