The 24th Central (Changsha) 2024Sugar and winefoodexposition

time

2024April 18-20

place

Hunan International Convention and Exhibition Center (Mango Hall)

Exhibition area40000㎡

Exhibition Hall Distribution

Brand Hall, Chinese Famous Tavern, Chinese Sauce Tavern, Wine and Spirits Tavern, Craft Beer Tavern, High end Beverage Tavern

Expected professional audience：30000Number of people

Expected regular audience：20000Number of people

Overview of Zhongnan Liquor Industry Market

With a vast territory and superior ecological conditions, the central and southern production areas are important industrial and agricultural production bases in China. As the main production areas of Chinese traditional Baijiu, six provinces of Hunan, Hubei, Jiangxi, Guangdong, Guangxi and Guizhou have emerged and emerged a series of famous and excellent Baijiu brands, and various flavor types such as Luzhou flavor, Maotai flavor, Qingxiang, Fuyu flavor and Jianxiang flavor have bloomed. At present, Baijiu enterprises above the designated size in six central and southern provinces, the total output of Baijiu and the main business income realized by Baijiu enterprises account for 13-15% of the national share. With profound liquor culture, liquor consumption level is among the top in the country. The nightlife economy represented by Hunan is prosperous, the market for liquor is highly active, and the market for wine, spirits, craft beer and other products is strong. It has a liquor consumption market of more than 100 billion yuan, with great development potential. It is not only a battleground for famous wines, but also an important area for the layout of emerging brands.

Changsha, the host city of the Central Alcohol Expo, is the largest distribution center and logistics turnover center in the central sugar and alcohol industry. It is also a strategic location for liquor, food and other enterprises from various regions to compete.

Overview of the Central Liquor Expo

Renchuang Sugar and Wine Fair is a professional investment exhibition in the national alcohol industry. It has been held for 45 times in Changsha, Wuhan, Nanchang, Nanjing, and Guangzhou, with a total exhibition scale of nearly 900000 square meters, more than 30000 participating enterprises, and a total reception of over 1 million professional visitors. It has a large database of over 300000 professional distributors and a new media fan flow group of 1 million professional buyers. At present, one large-scale liquor expo is held annually in the markets of Hunan, Hubei, and Jiangxi. The Changsha Sugar and Liquor Expo is the flagship exhibition of the Renchuang Sugar and Liquor Expo. 10 city level investment promotion city exhibitions, 15 liquor salons, and 30+online product live broadcasts and training sessions organized throughout the year. During the exhibition, more than 100 cities and counties organized a group of visitors. We maintain close interaction with dealer groups, chambers of commerce, and associations in various cities all year round, and are the organizer of brand sugar and wine events supported by dealers and trusted by exhibitors. At present, it has developed into a B2B platform for alcoholic and food products with reliable quality and professional services in the central region.

Renchuang Sugar and Wine Fair is dedicated to providing a commercial value platform for exhibitors and a professional trade platform for distributors to select products. After years of market accumulation, it has attracted more than 8000 domestic and foreign enterprises to cooperate (including more than 60% of enterprises participating in repeated exhibitions), and has served professional buyers with a total of over 1 million and a influence of over 10 million.
Why participate in exhibitions

410000 square meters flagship exhibition of Renchuang Sugar and Wine Fair

The 39th China National Liquor Expo has accumulated experience, serving as a benchmark exhibition for the Central South region's liquor expo. It is known as the "Central Professional Sugar and Liquor Investment Flagship Exhibition". This exhibition has a rich variety of categories and segmented exhibition halls, including brand halls, Chinese famous taverns, Chinese sauce taverns, wine and strong liquor halls, craft beer taverns, high-end beverage halls, and liquor packaging and equipment halls

7 major themed exhibition halls.

200000 buyer data support, 50000 professional audience present

Six provinces and cities in central and southern China, supported by data from over 200000 buyers. Including high-quality purchasers such as distributors, agents, traders, and tobacco hotels in Hunan, Hubei, Jiangxi, Guangdong, Guangxi, Guizhou, and six provinces and cities. The organizer ensures the arrival rate of professional distributors through multi-channel invitation methods such as telephone invitation, new media invitation, offline point-to-point door-to-door invitation, and business association cooperation in professional audience invitation. At professional audience reception, we offer 5 free services: free tickets, free accommodation and meals, free shuttle buses, free gifts, and free high-quality VIP admission tickets for events.

Business owners pairing exhibitors

Cross border Integration: Utilizing the advantageous resources of Renchuang Exhibition, integrating cross-border high-quality enterprise owners in the fields of building materials, home decoration, tea, food, e-commerce, pets, and aquatic products to visit, building cross-border procurement and on-site demand matching activities, and achieving a visiting group for the wine+N industry

360 day brand service, precise coordination between supply and demand sides

Renchuang Sugar and Wine Fair provides customers with year-round business service docking, pre exhibition brand promotion, and dealer product selection needs docking. Organize one-on-one business matchmaking for major merchants during the exhibition period. After the exhibition, we provide brand investment services such as events, dealer selection salons, and year-end ordering events for customers.

Multi channel and all media matrix promotion

All media, all industry coverage, professional media and mass media speak together. Through deep cooperation on online platforms and the support of online traffic resources, as well as various mainstream media reporting on the live topics of the Central China Wine Expo, we comprehensively ensure brand exposure and brand promotion effectiveness. Combining online and offline, we provide support for exhibition promotion and create greater communication value and brand benefits for participating enterprises!

Industry information interactive exchange platform

One stop release of new products and trends, grasping industry trends and seizing the billion dollar liquor market. The Central South Market is a cluster of alcohol industry and a highland of alcohol consumption, which is a must compete place for alcohol manufacturers. It is also a necessary place for industry professionals to observe industry trends and establish industry networking circles.
A comprehensive upgrade of the previous exhibition review

The 23rd Central (Changsha) Sugar, Wine and Food Expo in 2023 was held in Changsha from May 19th to 21st, with an exhibition area of over 40000 square meters, making it the largest ever Central Sugar and Wine Expo in history. It is also a professional exhibition in the central region that integrates scale, quality, and professional investment in the alcohol industry in recent years. Six theme exhibition areas have been set up in this Central China Sugar&Wine Fair: various flavor Baijiu exhibition areas, wine and spirits exhibition areas, craft beer exhibition areas, high-end beverage exhibition areas, leisure food exhibition areas and packaging exhibition areas, which meet the needs of different audiences for selecting products. There are more than 1500 mainstream brands of wine and food, and more than 10000 high-quality products have been collectively unveiled on the same stage. During the 3-day exhibition, the 5th China (Changsha) Sauce Wine Conference in 2023, the Central Wine and Spirits G50 Summit Forum in 2023, the 4th Hunan Liquor Industry Conference in 2023, the Hanwang Cup - Six Provinces Wine King Competition in Central and South China, the Lafite Wine Promotion and Tasting Exchange Conference, the offline meeting of national private group leaders by Lao Li and his friends, the "Jinjiu Cup 2023 Top 50 Distributors Award Ceremony in Central and South China, and the 2023 Top 100 Liquor Distributors Ceremony in Central and South China were held 30 themed events in various forms, including the Song Dynasty Official Cellar Brand Night, Centennial Xiang Sauce Brand Night, Hanwang Liquor Industry Brand Night, and Five Star Town Liquor Brand Night, have been held for the Thousand Merchants Banquet of Brand Enterprises. A total of more than 30000 professional visitors have been invited to visit and attend the event.

 Visitor composition

01/Circulation field

Operators, agents, distributors, traders, franchisees, etc

02/Buyer

Chain large supermarkets, star rated hotels, mid to high end catering institutions, clubs, bars, cafes, chain Western restaurants and chain hotels, stores, convenience stores, etc

03/Cross border group buying merchants、

Renchuang Group's advantageous resources include cross-border high-quality enterprise owners in the fields of building materials, home decoration, tea, food, e-commerce, pets, aquatic agriculture, as well as various provincial and municipal government agencies, public institutions, large groups, commercial real estate, restaurants, clubs, etc

04/Channel merchants

Delivery providers for wedding banquet channels, catering and hotel channels, campus channels, and rural channels

05/Association Media

Industry regulatory units, alcohol merchants associations, and media outlets in various provinces and cities

06/Audience Range

Hunan, Hubei, Jiangxi, Guangdong, Guangxi, Guizhou, radiating throughout the country

Professional Audience Organization Plan

call center

Targeting 200000 professional dealers covering provinces such as Hunan, Hubei, Jiangxi, and Guangdong in the database, we will invite them one-on-one through a professional team of 20 people through phone, SMS, WeChat, email, and other means.

Media community recruitment

The Minister of New Media has been continuously conducting online multi-channel network push for 6 months, and accurately inviting customers through multimedia matrix. Promote through multiple channels such as Tiktok, WeChat, Toutiao, Tencent and local mass media, tap customer needs, and make accurate invitations to visitors.

Cross border invitation for viewing

Utilize the advantageous resources of Renchuang Exhibition and Integrate them; Visit high-quality cross-border business owners in the fields of building materials, home decoration, tea, food, e-commerce, pets, and aquatic products, and create a group of wine+N visitors

Bus group

We will adopt a dedicated bus transportation model for professional visitors from various regions where alcoholic beverages are distributed. During the exhibition, no less than 100 buses will be organized for centralized visits; And collaborate with regional authorities, industry organizations, and wine industry associations to expand their influence.

Star rated reception

Open a comprehensive pre registration and registration channel before the exhibition to provide thoughtful reception for pre registration dealers, including accommodation, dealer gatherings, and on-site activities.

Station leaders and webmasters from various regions

We have set up 100 dealer promotion sites in various cities and counties in the central five provinces. Each site is visited by our dealer team leader and station leader. At the same time, the field department of the organizing committee invites professional buyers from various provinces, cities, and counties to come to our homes in a round robin manner, inviting them to visit.

Central Sugar and Wine Fair City Tour

The Renchuang Sugar and Wine Fair holds 15+city tours every year, deeply exploring the terminal demand of county-level and township markets through city tours, accurately inviting buyers, and continuing to expand the deep impact of the Wine Expo.

Baicheng Banquet

In order to attract distributors in the county town, starting from 2022, Renchuang Sugar and Wine Fair will visit nearly 100 counties in the central and southern regions, organizing nearly 100 "Hundred County Fine Wine Banquets". Our professional team will sink to the front line of the county town, connect with county-level distributors, and deliver our services to attract outstanding distributors.

Exhibition Area Setting

Brand Pavilion

Chinese Famous Tavern

Chinese Sauce Tavern

Wine and Spirits Tavern

Craft Brewery

High end beverage restaurant

Liquor Packaging and Equipment Museum

Other alcoholic beverages: fruit wine, yellow rice wine, beer, sake, prepared liquor

Other fermented wines, etc

Related products: wine bottles, wine packaging, wine decorations, etc

• Company:Changsha Renchuang Exhibition Services Co., Ltd
• Truename:Hong Qiuping
• Mobile:18673169795
• Address:Changsha Malanshan Cultural and Creative Cluster Jinying Film and Television Cultural City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870