Since its introduction to China in 2010, Private Label Fair (PLF) has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Along with the Global Private Label Fair America (Chicago) and the Global Private Label Fair Europe (Amsterdam), it is known as one of the three major private label series exhibitions in the world.

The current global market share of self owned brands is showing a rapid growth trend, and domestic retailers in various online and offline formats are increasing their strategic investment in self owned brand business. The brand, category, and quantity of self owned brand products are increasing year by year, and the production demand for self owned brand business is exploding. The new zero supply cooperation model is changing the circulation situation of goods in China's retail industry.

The 17th Global Private Brand Products Asia Exhibition (PLF) is a high-quality trading platform aimed at developing a full range of private brand products for omnichannel retailers. After 13 years of development, it has helped more than 5000 domestic factories establish direct cooperation with overseas retailers and enter retail channels through cooperation models such as direct procurement, customization, co branding, and export, enjoying the dividends of the rapid development period of private brands. The total area of this exhibition exceeds 80000 square meters, an increase of 30% compared to the previous one. More than 1400 global exhibitors will showcase their products in areas such as home and daily use, personal care and cleaning, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, candies and chocolates, wine and beverage preparation, nutrition and health, and pet products. This exhibition aims to help high-quality factories establish KA cooperation channels, optimize business structures, and more A broad platform for improving production efficiency and expanding global retail business.

Private brand is a reform of the business model by retailers. From category management to marketing, private brand products have shown a clear trend of diversity. By paying attention to the end market and developing customized private brand products, it has become a new opportunity for retail business performance growth. The overall market share has increased significantly, and this trend will continue.

With the increasing development of self owned brand products in traditional retail stores, the rise of self owned brand operation platforms such as NetEase Yanxuan, JD Jingzao, Taobao Xinxuan, and Mingchuang Youpin, as well as the emergence of new retail formats such as Hema Fresh, Bailian RISO, 7fresh, and Su Fresh, self owned brand products will become more and more popular, and market share will inevitably experience rapid growth.

Exhibition advantages:

1. Accumulated for 10 years, the scale has been expanding year by year, maintaining a double-digit rapid growth rate;

2. A buyer group from 50+countries, with an increasing number year by year, providing free direct procurement and supply opportunities;

3. Strictly select buyers, the only exhibition in China that publicly lists buyers before the exhibition;

4. High standard retail self owned brand selection activity, gathering retail markets from different regions across the country;

5. Online+offline, multi-channel+multi field, media coverage of the retail self owned brand industry;

6. Collaborate with universities and institutions to impart practical experience on site;

7. Having firsthand contact with overseas procurement teams, creating good opportunities for our own brand products to enter the European and American markets;

Personal care: Vitamin and over-the-counter medication for both internal and external use, personal cleaning and care, medical first aid, and medical accessories for women, adults, and infants;
Beauty and hair care products: bathing products, hair washing products, skincare products, personal cleaning, toothpaste and toothbrushes, care products, maternity and baby products, beauty tools;
Home Department Store: Household cleaning, care, and aromatherapy products, household paper products, disposable products, household plastic products, clothing, shoes, socks, and accessories, household textiles, cooking and baking utensils, tableware, household small appliances, outdoor products, 3C digital household hardware and horticultural products, pregnancy and baby products, toys, cultural and sports office, intelligent manufacturing of automotive products;
Comprehensive food: leisure food, grain, oil, sideline food, alcoholic beverages, biscuits, pastries, candies, chocolate blends, nutritional and health products, north-south dry goods product service chain (packaging, printing, design);
Fresh ingredients: aquatic products, poultry, meat, fruits and vegetables, pre packaged frozen/frozen vegetables, pre packaged and seasoned vegetables, frozen noodles, seasoned ingredients, organic ingredients, dairy products;

• Company:Shanghai Fanfei Exhibition Co., Ltd
• Truename:Mr. Zheng
• Mobile:13262250859
• Address:2345 Longyang Road, Pudong New Area, Shanghai

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