2024 China Shandong (Qingdao) International Health and Wellness Industry Expo

1、 Exhibition Introduction

Based in Shandong and radiating throughout the country... Since its establishment in 2016, the China (Qingdao) International Elderly Care Industry and Service Expo has been held once a year and has successfully held eight sessions. It has received over 2000 exhibitors from more than 50 countries and regions and served over 120000 visitors. Since 2020, the China Shandong (Qingdao) International Health and Wellness Industry and Expo has been renamed and upgraded twice with the strong support of the Shandong Provincial Department of Civil Affairs, further enhancing the scale, level of activities, and industry influence of the exhibition. The China Shandong (Qingdao) International Health and Wellness Industry and Expo revolves around national and provincial health and wellness industry development policy guidance, focuses on the development trend of the health and wellness industry, and showcases the latest development achievements of the health and wellness industry in Shandong Province. It has become the most influential development platform for internal and external exchanges, docking and cooperation in the health and wellness industry in Shandong Province.

The 2024 China Shandong (Qingdao) International Health and Wellness Industry Expo will be held from June 27th to June 29th at the Qingdao International Convention and Exhibition Center.

2、 Basic information
Name: 2024 China Shandong (Qingdao) International Health and Wellness Industry Expo

Time: June 27th to June 29th, 2024

Location: Qingdao International Convention and Exhibition Center

Scale: 30000 square meters, with 500 exhibitors from enterprises, international products accounting for 20%, and 30000 visitors.

Exhibition Theme: Actively Responding to Population Aging and Sharing the Achievements of International Health and Wellness Industry Development

Regional positioning: Based in Shandong and radiating to the whole country

3、 Display scope:

This year's Expo brings together leading domestic and foreign health and wellness technology achievements and service enterprises, showcasing product research technology and brand advantages. Based on the original "health and wellness" concept and in combination with industry development trends, we will explore and expand our productsResidential and elderly care sectorTo bring a new model of long-distance living and elderly care that is slow paced, meaningful, and has a sense of belonging to citizens, allowing the elderly to experience one-stop services such as food, accommodation, entertainment, transportation, and health, and feel the new definition of "living and elderly care". At the same time, it will also play ?Elderly Fashion Supplies MuseumConcentrate on showcasing unique and avant-garde health products, food, and supplies.

Kang:Rehabilitation nursing and welfare accessories, rehabilitation therapy, prevention and management of chronic diseases in the elderly, traditional Chinese medicine health and therapy, health monitoring and wearable medical care, household medical and rehabilitation equipment, rehabilitation therapy and sports health, etc;

Nourishing:5G+smart elderly care, industrial products for elderly living, construction and services of medical and elderly care integration, institutional/community home/rural elderly care, aging friendly transformation products, talent training for elderly care services, elderly culture and entertainment, elderly health care and catering supply, natural medicinal and nutritional supplements, medicinal and food homology and traditional Chinese medicine health preservation, sleep health, etc.

Travel:Rural tourism and elderly care base, rural elderly apartments, comprehensive elderly care centers, time-sharing vacation and elderly care communities, characteristic institutions and migratory bird services, elderly research and learning services, etc.

4、 Audience organization:

"Online and offline" dual drive locking precise professional audience

1. Information flow advertising with millions of placements

Tiktok, Toutiao, Kwai, WeChat information flow and other advertisements have been launched millions of times, relying on big data accurate algorithm to reach 1 million core professional audiences in an all-round way, and to explore relevant clues and business opportunities of purchasers in an all-round way.

2. Full matrix and full domain marketing, accurately reaching buyers

Public domain marketing and communication on self media platforms, private domain investment and transformation in enterprises and communities, customized content combination promotion, and assistance in enterprise marketing and communication.

3. Dedicated invitation team

Deeply cover and promote the upstream and downstream markets of the health and wellness industry. Fully invest in market advertising, dedicated line advertising, and local promotion visits to promote professional markets in North China.

4.200+Customer Center Targeted Invitations

Intelligent screening of over 1 million database resources, professional team frequently invites and filters one-on-one, targeted matching of high-end buyers.

5. Digital marketing, focusing on exhibition effectiveness

The three major marketing systems of Haiming Cloud Exhibition, public platform, and procurement and distribution community are digitized to achieve intelligent supply and demand matching, establish communication bridges, and achieve "order based" customer acquisition with just one click to ensure the effectiveness of audience attendance.

6. Exclusive invitation for industry high-quality resources to collaborate with top purchasers

We attach great importance to supporting the invitation of large and medium-sized core buyer groups, and specifically invite important responsible departments such as production, technology, procurement, and research and development to attend the conference.

VImportant activities

1. Opening ceremony:

The opening ceremony of the Expo will be held at 9:18 am on the first day of the exhibition in the East Entrance Hall of Hall 1 of Qingdao International Convention and Exhibition Center. We plan to invite Yan Heping, the leader of the Ministry of Civil Affairs and the Department of Elderly Care Services, the President of the China Social Welfare and Elderly Care Services Association, and the President of the China Rehabilitation Auxiliary Equipment Association; Leaders of Shandong Provincial Government, Provincial Department of Civil Affairs, Provincial Health Commission, Provincial Disabled Persons Federation, Provincial Council for the Promotion of International Trade and other guiding units; The Mayor of Qingdao Municipal People's Government and leaders from relevant departments of Qingdao City attended. At the opening ceremony, speeches were delivered by the Deputy Director of the Shandong Provincial Department of Civil Affairs, the President of the China Rehabilitation Auxiliary Equipment Association, the President of the China Social Welfare and Elderly Care Service Association, and the Deputy Mayor of Qingdao Municipal People's Government. 16 city mayors in charge, directors of the Civil Affairs Bureau, president of the National Elderly Care Association, well-known domestic and foreign experts and scholars, as well as leaders of industry brand enterprises, participated in the opening ceremony.

Leadership visits and guidance. After the opening ceremony, the leaders and guests who participated in the opening ceremony will enter the exhibition hall to visit and guide, with professional commentators providing guidance and commentary.

2. International Health and Wellness Industry Innovation and Development Forum:

The Expo will be held simultaneously The International Forum on Innovation and Development of the Health and Wellness Industry invites well-known elderly care experts, representative elderly care projects, and industry experts with rich operational experience from both domestic and foreign perspectives. The forum brings a series of specialized themes for the health and wellness industry from the perspectives of top-level design of the Chinese elderly care industry, cutting-edge sharing of industry frontline operation models, and exploration of practical experience in elderly care institution management. Starting from practice, multi-dimensional and in-depth discussions are conducted Explore the current situation and bottlenecks of the industry, explore new paths for future development, and create a top-level summit in the field of elderly care services and operations.

Forum participants, including leaders from the opening ceremony, mayors in charge of 16 cities in Shandong Province, directors of the Civil Affairs Bureau, deputy directors in charge, directors, and department heads, presidents of domestic and foreign industry associations, and deans of elderly care institutions, attended the summit forum.

3. Health and Wellness Tourism Development Conference and Health and Wellness City Development Forum:

At the same time as the Expo, the Health and Wellness Tourism Development Conference and Health and Wellness Urban Development Forum will be held, aiming to promote the construction of health and wellness cities, deeply explore the industry prospects, and comprehensively promote the healthy development of the health and wellness tourism industry. The content includes the opening ceremony, keynote speeches, industry exchanges, roundtable forums, and other related activities. We plan to invite industry decision-makers, experts, scholars, representatives of academic associations, and business representatives to share a series of exploratory and leading academic foresight and innovative practices.

4. Investment Promotion Conference:

Holding the "2024 Shandong (Qingdao) International Health and Wellness Industry Investment Promotion Conference", relevant leaders such as the mayors in charge of 16 cities in Shandong Province or the directors of the Civil Affairs Bureau will promote the development planning environment and investment policies of the health and wellness industry in various regions, and invite representatives of large enterprises to promote the development strategy plan of the health and wellness industry. At the same time, on-site signing ceremonies were held for large-scale health and wellness projects in various cities in Shandong Province.
5. Selection of "Double Top Ten":

Holding the 2024 Double Top Ten Selection Event: "Top Ten Brands in Shandong Health and Wellness Services 2024" and "Top Ten Innovative Projects in Shandong Health and Wellness Industry 2024". Through the selection, excellent service brands and products will be promoted to the market to benefit elderly friends, while also inspiring more health and wellness enterprises to innovate and develop, making positive contributions to the development of the province's health and wellness industry.

6. Selection of Silver Age Study Tour Base:

Carry out selection activities for Silver Age Study Abroad Bases, register and select eligible funds from various cities in Shandong Province, select a batch of high-quality study abroad bases, and create a model province for Silver Age Study Abroad.

7. Selection of high-quality institutions for health and wellness tourism:

Selecting high-quality health and wellness tourism institutions within Shandong Province, the event aims to make a group of excellent health and wellness tourism institutions stand out through selection and display, establish industry benchmarks, popularize health and wellness tourism to the public, and promote new concepts of health and elderly care.
8. Organize cultural activities with distinctive features:

In order to enrich the cultural life of the elderly and share the achievements of the development of the elderly care industry in the province, cultural activities such as elderly song and dance performances, elderly calligraphy and painting competitions, and elderly photography competitions will be held on site at the Expo.

9. Carry out public welfare service activities:

At the exhibition site, relevant activities such as free clinics, legal consultations, and elderly care service consultations will be organized. Experts and legal advisors from well-known hospitals will be invited to provide health and wellness service consultations for the elderly.

• Telephone:0532-85861016
• Truename:Mr. Jiang
• Mobile:17669680507
• Address:No. 9 Miaoling Road, Laoshan District, Qingdao City, Shandong Province

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