In recent years, top short video platforms have successively laid out live streaming e-commerce business. With the joint promotion of user habits and merchants, the total transaction volume of the live streaming e-commerce industry has grown rapidly. According to statistical data, the size of the live streaming e-commerce market in 2019 has reached 416.8 billion yuan, a year-on-year increase of 183.0%. In 2020, live streaming e-commerce experienced explosive development under the stimulation of multiple factors such as the epidemic and policies, with a market size exceeding one trillion yuan. By 2021, the overall scale of live streaming e-commerce was close to 2 trillion yuan. Statistics show that as of June 2022, the number of live streaming e-commerce users in China was 469 million, accounting for 44.6% of the total number of netizens. Considering the high penetration rate of short videos among mobile internet users and the high conversion rate between short videos and live streaming e-commerce, there is huge room for future growth in live streaming e-commerce. It is expected that the live streaming e-commerce market in China will reach 4.92 trillion yuan by 2023, and a market trend of several trillion yuan has arrived!
In order to further deepen the exchange and cooperation opportunities of the live broadcast e-commerce industry, promote the orderly, healthy and rapid development of the live broadcast e-commerce industry, create more "China-Chic" new products for the majority of retail enterprises, broaden more product marketing channels, and help traditional retail enterprises seize the development trend of the live broadcast e-commerce industry, Shanghai Expansion Exhibition Service Co., Ltd., in collaboration with Guangdong Live E-commerce Association, will hold the ICIE China Guangzhou International Internet Celebrity Live E-commerce Trading Expo (referred to as "ICIE Live Exhibition") from May 15 to 17, 2024 at the Poly World Trade Expo in Pazhou, Guangzhou. At the event, domestic and foreign supply chain enterprises, mainstream e-commerce platforms, well-known MCN institutions, live e-commerce influencers, and industries will be invited to participate in the event, fully leveraging the advantages and resources of live e-commerce, To provide convenient channels for all parties to reach and cooperate, drive the transformation of traditional industries, and achieve new growth in the digital economy.
Gathering advantageous resources of live streaming e-commerce and seizing the development opportunities of the live streaming e-commerce industry
Advantage 1: Organized by institutions, gathering unique live streaming e-commerce resources
The ICIE China Guangzhou International Internet Celebrity Live E-commerce Trading Expo is based in Guangdong and has unique commercial resources. With policy support, it has laid a solid foundation for the development of this project. With strong support from institutions such as the Guangdong Live E-commerce Association, in response to policy calls, we have established a platform for trade cooperation, product selection, and exchange learning services in the live e-commerce industry, explored new formats and models in the domestic retail industry, and promoted the healthy and orderly development of the live e-commerce industry.
Advantage 2: Full coverage of the entire industry chain, with live streaming e-commerce industry groups visiting Guangdong together
Gather domestic and foreign supply chain enterprises, 50+Guangdong Hong Kong Macao Bay Area featured products, 30000+MCN institutions, 3000+live e-commerce online celebrities, and hundreds of thousands of live e-commerce professional audiences in Guangdong. The sponsor plans to invite Taobao, Tiktok, Kwai, Xiaohongshu, Bilibili, Jingdong, Mushroom Street, Vipshop and other leading e-commerce platforms to connect with brands on site, creating more cooperation opportunities for the supply chain enterprises.
 
Advantage 3: Match red products with influencers, opening up new retail momentum
Inviting top tier anchors and fashion experts from the entire live streaming e-commerce industry to gather at the venue, holding large-scale fashion press conferences, rural new characteristic product releases, and other live streaming product selection activities, integrating product selection, financial guarantees, logistics, product research and development, innovative technology, supply chain base hosting and other supporting services, providing one-stop product selection and procurement services for the live streaming e-commerce industry population.
Advantage 4: Connect with industry capital, carry out live streaming industry investment promotion and talent exchange activities
The exhibition invites live streaming e-commerce industry organizations, MCN institutions, and live streaming influencers to hold on-site "Strategic Cooperation Signing Ceremony for Internet Celebrity Live Streaming Talents" and "MCN Institution Internet Celebrity Incubation Award Ceremony", fully leveraging the advantages of Guangdong's live streaming e-commerce resources, providing convenient channels for all parties to quickly reach and cooperate, and achieving mutual benefit and win-win cooperation.
Advantage 5: 100+live streaming industry topic speeches in 3 days, building a grand event for the live streaming e-commerce industry
The exhibition invited multiple top MCN institutions to participate in forum activities, with over 100 speeches in 3 days. The industry's top live streaming e-commerce influencers and industry leaders gathered on-site, covering all categories of the live streaming e-commerce industry, from theory to practice, from live streaming e-commerce product selection strategies to influencer live streaming sales skills, comprehensively interpreting and answering questions for practitioners in the live streaming e-commerce industry, and gaining a deeper understanding of the operation of live streaming e-commerce.

Inviting institutions list: Meione, New Studio, Three Sheep Network, Qingteng Culture, Bee Swarm, Gu Mai Jiahe, Dayu Network, Worry Free Media, PAPI Tube, Onion Video, Little Elephant Big Goose, Erka Media, Orange Entertainment, Make Friends, Qianpai Culture, Chenfan, Weilong Culture, Kuai Mei BeautyQ, Intimat, Zhongcan Interactive, White Rabbit Video, Ruguang Culture, Gome, Chuxin Culture, Tisu, Juyao Culture, Broken Star Culture Enjoy culture, such as Ruhan culture, entertainment and entertainment, invasion culture, Jujiang Xingchen, Chunchu culture, Yanzu culture, Nas, Bike Media, Huohuo Interactive Entertainment, Picking Star Pavilion culture, Hero Sports VSPN+, Olive Video, Xianzi culture, Dayan Interactive Entertainment, Bird Habitat culture, Xuanbu Technology, Xuanshi Interactive Entertainment, Le Ang Network, Mosquito Club, Lanyan Culture, Waiyan Club, etc.
Industry gathering, discussing new trends in the development of live streaming e-commerce industry
1、 2024 Live E-commerce Industry Innovation and Development Summit Forum
2、 MCN institutional influencer incubation golden star award ceremony
3、 ICIE2024 Celebrity& Red product docking meeting
4、 Community group buying with 10000 group leaders channel docking meeting
5、 Award Ceremony for Top Contribution of Internet celebrity influencers in Selling Goods
6、 Signing ceremony for strategic cooperation of internet celebrity live streaming influencers and talents
7、 515 Internet celebrity product selection festival

Internet famous health and health product food and beverage exhibition area: Big health and health product probiotics, Internet famous snacks, convenient and ready to eat, pre made dishes, leisure food, green food, health food, fresh and frozen, seasoning, grain and oil, specialty products, alcoholic beverages, light drinks, coffee, etc.
The popular products area of Meizhuang.com: daily chemical imports, import and export supporting services, personal care, skin care, eye care, facial mask, color makeup, perfume, fragrance, fragrance, cosmetics tools, oral beauty products, omni channel care, scalp care, hair transplantation, personal care small appliances, oral care, professional beauty and SPA products and instruments for pregnancy and infant care, health care, nail and eyelash beauty products and instruments. Aromatherapy essential oils, body shaping, health and wellness, skin management, postpartum repair, anti-aging, body care, oral care, IP authorization and other daily chemical products, women's fashion products, postpartum repair, overseas medical treatment, beauty and plastic surgery, etc.
Clothing and Accessories Exhibition Area: Fashion Women's Wear, Fashion Men's Wear, Jeans, Fashion Brands, Underwear, Children's Wear, Maternal and Child Products, Designer Brands, Shoes, Leather Goods, Scarves, Hats, Jewelry, Watches, Glasses, Jewelry, etc.
Daily necessities exhibition area: daily necessities, household items, sports equipment, outdoor products, household appliances, digital electronics, pet products, toys, handicrafts, art calligraphy and painting, time-honored brands, intangible cultural heritage, handmade products, etc.
Live streaming e-commerce theme exhibition area: e-commerce platforms, MCN institutions, live streaming bases, live streaming supply chain companies, software service providers, cloud services, big data, AI solution providers, self media network marketing companies, live streaming e-commerce training institutions, advertising planning/creative display design service providers, etc.
Internet celebrity live streaming technology and equipment exhibition area: network communication support, operator image display, AI technology, content management, editing and production technology, lighting equipment, atmosphere creation equipment, cameras, sound cards, mixing consoles, controllers and other computer and mobile peripheral devices.

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Truename:Wu Jing
• E-mail:1966002107@qq.com
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City, Guangdong Province

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