The CBE China Beauty Expo (CBE), which has been successfully held for 27 consecutive sessions, is a comprehensive commercial service platform for the global beauty industry chain. As the beauty exhibition that has been listed on the top 100 world trade shows for five consecutive years from 2017 to 2021, CBE includes cosmetics exhibition, professional beauty exhibition, CBE Supply Chain Beauty Expo, and has launched a series of annual tours in many parts of the country; In addition, CBE is undergoing a comprehensive digital upgrade, launching a 365 antenna precision commercial service platform - Cloud Quick Selection. At the same time, it is linking global beauty resources through online international matchmaking meetings and other forms to empower the beauty industry.
From May 22 to 24, 2024, the 28th CBE will be held in Shanghai New International Expo Center, with an exhibition area of 260000 square meters, covering skin care, cosmetics and beauty tools, hair products, care products, pregnant and infant children, perfume fragrance, oral care products, household beauty instruments, chain stores and service agencies, professional beauty products and instruments, nail and eyelash embroidery, OEM/ODM, raw materials, packaging, mechanical equipment and other categories, Provide comprehensive ecological services for the global beauty industry
27th session data situation
The 27th exhibition covers an exhibition area of 220000 square meters, attracting 3200 exhibitors and more than 10000 brands to participate;
Gathering professional buyers and visitors from over 80 countries and regions, attracting 1.21 million online visitors and generating 4170 online trade demands;
Simultaneously, professional conference forums, theme selection, and competition activities will be held for different categories
Exhibition highlights
Covering all sub categories of daily chemical products, professional beauty products, and the entire industry chain of upstream and downstream supply;
A platform for releasing new products, promoting new technologies, and enhancing industry awareness;
Professional promotion plans and media cooperation, organizing VIP buyers across all channels;
New themed exhibition area and numerous professional forum activities explore industry development trends together. Who will participate in the exhibition (exhibitor scope)
Brand merchants
Retailers (cosmetics stores/department stores/e-commerce, etc.)
Brand agents/distributors/wholesalers/import agents
Beauty salons/beauty centers/other beauty services
Manufacturer/Factory (OEM, Packaging, Machinery, Raw Materials)
Traders and agents (packaging, machinery, raw materials)
Other industry related service providers
Who will come to visit (audience classification)?
Cosmetics Franchise/Monopoly/Chain Store
Department Store/Supermarket/Shopping Center
Pregnancy and baby store
pharmacy
Duty free shops
Online retailers
Agents/Distributors
Wholesalers/Import Agents
Media associations and others
Beauty salons/beauty centers/other beauty services
Brand/manufacturer

CBE daily cosmetics theme: skin care, cosmetics and beauty tools, care products, perfume fragrance, household beauty instrument, oral care products, beauty products, maternity, baby and child products, chain stores, service agencies
CBE professional themes: professional beauty, beauty equipment, nail and eye beauty, eyelash embroidery, international health, medical beauty
CBE SUPERLT Supply Theme: Mechanical Equipment, Raw Materials, Materials, OEM/ODM/OBM, Packaging

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Telephone:021-34680129
• Truename:Lei Yan
• E-mail:1621984726@qq.com
• QQ:1621984726
• Address:No. 993 Nanjing West Road, Jing'an District, Shanghai

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