Adhering to the purpose of serving the industry and with the theme of "Looking Back at the Past and Looking Forward to the Future", the 2024 IWF Shanghai International Fitness Exhibition will be held from February 29 to March 2 at the Shanghai New International Expo Center, with an exhibition scale of 90000 square meters and over 1000 participating brands. It is expected to receive a total of over 75000 professional visitors. Five major exhibition halls and eight exhibition areas, covering fitness equipment (household and commercial), youth sports education, club supporting facilities, nutrition and health, sports and leisure products, sports technology, sports venue operation, swimming SPA, etc. Anniversary limited, brand new upgrade, striving to present an unprecedented scale, complete sector, rich content, and closely following trend sports and fitness industry chain event in the upstream, midstream, and downstream.

Government guidance and collaboration with associations
In recent years, IWF has actively explored an integrated model of "government guidance+enterprise participation+exhibition services". As a national sports industry demonstration project and a Shanghai sports industry demonstration project, IWF2022 has received strong support from the Jiangsu Provincial Sports Federation, Nanjing Sports Bureau, Nanjing International Chamber of Commerce, and Nanjing Council for the Promotion of Trade. At the same time, the exhibition has also received support from the China Fitness Association, Shanghai Fitness and Fitness Association The strong support of multiple industry associations across the country, including Guangdong Fitness Association, Anhui Fitness Association, Zhejiang Aerobics Association, and Qingdao Fitness Association, has jointly promoted the in-depth development of the industry. IWF2023 will continue to work with more government departments and industry associations to vigorously explore red sports resources and culture, and actively create a development circle for the sports and fitness industry in the Yangtze River Delta.

Expanding the track and innovating through leaps and bounds
To cater to the new trend of big sports and big health, we will start the "de labeling" of fitness, broaden the track, and concentrate on independent exhibitions of five vertical themes. We will present the latest technologies and products in fitness equipment, youth sports education, club supporting facilities, nutrition and health, sports and leisure products, sports venue operations, swimming pool equipment, and other sectors to jointly achieve complementary sports and fitness supply chain resources and effective allocation of upstream and downstream industrial resources, Boost the transformation of sports and fitness, and strive to achieve the "Healthy China 2030" plan.

Nutrition and Health Track
In the new consumer scene, nutritious and healthy food and drinks have become a popular new trend. With the deepening of the concept of health, this exhibition will expand the range of functional health food and beverage exhibits, deepen the field, and make the concept of health a trend.

Sports and leisure track
The concept of "her power" has broken the boundaries of the sports (yoga, Pilates, etc.) and footwear and accessories industries; The combination of sports and socializing is gradually becoming clear in the blue ocean of the industry. This exhibition highlights leisure products and footwear and clothing accessories, promoting industrial iteration and upgrading.

Focusing on services and expanding functions
After ten years of deep cultivation, adhering to the original intention of serving the industry, we have built a comprehensive and penetrating service model for pre exhibition, during exhibition, and post exhibition through think tank forums, education and training, competition and competition, exhibition displays, interactive awards, and other sections. This fully stimulates the platform functions of trade docking, trend release, channel expansion, publicity and promotion, and creates new momentum for the development of the sports and fitness industry, achieving sustainable development for enterprises and their user industries Provide innovative solutions throughout the entire chain for high-quality development.

Global perspective and diversified layout
As a platform that showcases innovative achievements in the industry and connects upstream and downstream industries, IWF has always laid out its presence in global markets, held international trade matchmaking conferences, deepened B2B procurement models, matched its main products, market directions, and buyer procurement needs, linked numerous international exhibition brands and professional buyer groups, and helped enterprises quickly and accurately connect with international buyers, creating a global trade sharing platform, Promote the stable and positive development of foreign trade.

Bravely standing at the forefront, striving for excellence in strength
Following the trend and new trends, we will vigorously develop new formats of "sports and fitness+", actively promote the integration and upgrading of industries such as "sports and fitness+health", "sports and fitness+light outdoor", and "sports and fitness+digital", unlock hot gameplay such as frisbee, land rush, and camping, and stimulate domestic consumption; At the same time, IWF will open a special session for its 10th anniversary review, express gratitude to strategic cooperation brands, and build a high-quality sports and fitness trading platform in Asia while adhering to the sentiment of fitness exhibitors, jointly promoting high-quality development of the industry.

VIP invited buyers to accurately match supply and demand
IWF is a trade service platform carefully built by senior management and professionals with clear procurement needs or plans. Through pre exhibition telephone invitations, we can gain a deeper understanding of the purchasing needs of buyers, recommend and match exhibitors and product lists that meet the requirements, provide independent negotiation rooms and itinerary arrangements at the exhibition site, and facilitate more accurate and efficient one-on-one procurement coordination.

Digital promotion opportunities: "Exhibitor search", "Exhibition product recommendation"
How can companies win in a fragmented communication environment? Crossing the time and geographical limitations of exhibitions, IWF SHANGHAI provides a complete set of marketing solutions for enterprises eager to enter or further expand the market. Through the exhibition's new media social platform and news media, KOL collaborates with relevant communication topics to maximize online exposure. Through on-site business matchmaking, innovative product display areas, and China Fitness Festival themed activities, KOL connects internal and external traffic, highly matches people, goods, and venues, empowers brands and products to grow rapidly, and continuously achieves sales conversion.

Ten years of hard work and continuous excitement!
As a benchmark for the development of the sports and fitness industry, IWF Shanghai International Fitness Exhibition integrates trading, exchange, and exhibition. It is an international trade exhibition platform that serves the entire industry chain of the fitness industry and is a leading sports equipment exhibition in the world.

This year's IWF Shanghai International Fitness Exhibition will be held at the exhibition hall of the Shanghai New International Expo Center, with an exhibition area of approximately 90000 square meters and more than 100 high-end professional events. It is expected to have over 1000 participating brands and 75000 domestic and foreign professional visitors. The INE Shanghai International Nutrition and Health Exhibition, CIST Shanghai International Sporting Goods and Leisure Exhibition, and STAF Stadium Construction and Sports Technology Exhibition, which were launched simultaneously, will also be held at the Shanghai New International Expo Center.

Today's IWF Shanghai International Fitness Exhibition is a masterpiece created and achieved by various parties in the industry over the years. It is precisely because of this that we have enough sincerity and confidence to take on the responsibilities and missions of the organizer, making it an industry platform that can continuously create and output value 24/7!

In 2024, we sincerely invite you to continue creating more possibilities for the sports and fitness market with us!

Fitness equipment area
Commercial fitness equipment/household fitness equipment/fitness equipment accessories/youth fitness equipment and equipment/physical fitness testing equipment/martial arts, fighting, weightlifting, boxing and other sports equipment
Club supplies and supporting facilities area
Club chain franchise (fitness, combat, fencing, badminton, etc.)/Training institution college course franchise/Fitness lifestyle consumer goods/Health and fitness consulting/VR fitness and intelligent wearable products/School sports equipment/Club supplies and related accessories/Ground laying
Pool equipment, landscape, and swimming equipment
Water fitness equipment and equipment/beauty/spa/sauna/sunbathing/swimming pool related supporting products
Sports nutrition and healthy food area
Sports nutrition products, healthy foods and functional beverages/meals, meal replacements/slimming, muscle enhancing healthy foods and body shaping products/sports nutrition products and food ingredients
Fitness Shoes, Clothing and Accessories Area
Fitness shoes, clothing and accessories/trendy clothing/yoga clothes/fitness bags/fitness daily necessities/sports protective equipment
Indoor functional equipment area
Indoor sports and leisure products/yoga products/rehabilitation centers, rehabilitation service institutions/functional sports equipment/rehabilitation equipment and sports equipment/health and massage equipment and home health/ice and snow equipment and equipment area/ball sports and peripheral accessories/sports research, sports medical equipment/sports and fitness venue facilities and camps ?
Provincial and municipal sports bureaus, local sports product associations

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Telephone:021-54700867
• Truename:Manager Liu Cai
• E-mail:909649414@qq.com
• QQ:909649414
• Address:16th Floor, Jinyi Building, No. 441 Henan North Road, Jing'an District, Shanghai

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