2023 Tokyo International Cosmetic Exhibition - Cosme Tech 2023

essential information:

Exhibition time: January 11-13, 2023

Exhibition hall name: Youming Exhibition Hall, Tokyo, Japan

Sponsored by: Reed Exhibitions Japan Ltd

Recommended index: the best choice for developing the Japanese market

Exhibition scale: 60000 ㎡ exhibition area, 1200 exhibitors

【 Exhibition overview 】

The exhibition was held by Reed Exhibition, a world renowned exhibition company. It has gradually developed into a large-scale beauty and hairdressing product exhibition in East Asia and even in the whole Asian region. The scope of exhibits covers raw materials, manufacturing, packaging, cosmetics tools, accessories, experimental equipment, testing services, etc. Each session has more than 500 exhibitors from Asian countries, with more than 30000 visitors. It is estimated that 800 exhibitors from 50 countries will participate in the 2022 exhibition, and the audience is expected to reach more than 40000 people, with an exhibition area of 38000 square meters.

[Last Review]

The last exhibition was held in January 2022. The exhibition lasted for three days, attracting 1000 exhibitors from 50 countries and 30635 brick industry visitors. Compared with 2020, it has increased by 30% in all aspects, and attracted many Chinese enterprises from Guangdong, Zhejiang and Taiwan to participate in the exhibition. The number of people on site was very large, and every booth was full of visitors. The survey after the exhibition shows that most of the enterprises participating in the exhibition have achieved good results, and some exhibitors have even received orders at the exhibition. At the exhibition, many enterprises came to the exhibition and said they would attend the exhibition next year. The successful holding of Cosme Tech in the past decade has not only established its leading position in the Japanese market, but also made it occupy most of the market turnover in Asia. The data shows that the visitors to Cosme Tech are mainly cosmetics companies in Japan and Asia, including well-known manufacturers in the world, emerging cosmetics brands, and retailers and distributors of other industrial and private brands.

[Exhibition advantages]

Invite overseas buyers: The conference is expected to invite 200 VIP buyers from Southeast Asia. Japan Weiyi International Cosmetics Exhibition is a grand occasion, gathering people and audiences in the cosmetics field around the world. Matching MAKING buyer pairing is free, and the buyer list is expected to reach 7000. Overseas exhibitors can publish advertisements in advertising brochures free of charge, describe them in Japanese, and mail them to drugstores and department stores before the exhibition, with an estimated 30000 copies. It is a good way to expand the sales of our products in Japan and Asia. The market potential of men's cosmetics is great: Japan's men's cosmetics market has a scale of 18 billion yen, with a growth rate of 60% in the past eight years. And Japanese skin care products that appeal to men are the key to market trends.

market analysis

In the global cosmetics industry, Japan is a mature market and one of the world's largest cosmetics and personal care products markets. Among them, Shiseido, Kose, Pola Orbis, Kao and other enterprises are in the leading position in the Japanese cosmetics industry.

Morita Pharmaceuticals started from the sales of daily chemical products initiated by the first generation of operators in 1934, until the third generation of CEO Zhou Junxu went to Japan for further study, to obtain a doctor's degree, and to help old enterprises transform into their own medical beauty brand Morita Pharmaceuticals. Morita Pharmaceuticals Co., Ltd. was established in 2015.

The original intention of Morita Pharmaceutical in Japan was to communicate with professionals in the Japanese maintenance product market, and also the source of Morita Pharmaceutical's product research and development. Japanese cosmetics research and development has a hundred years of experience and heritage. Many technologies that are used in modern society are more involved in medicine, biology and other fields. Its effectiveness and popularity of products are leading in the Asian market. The company's leadership hopes to focus on research and development and open the Asian market through long-term cooperation and exchange between the two sides. Up to now, Morita Pharmaceutical Co., Ltd. is providing Asian countries with a series of high-quality maintenance products developed by Morita's team in Japan.

There are many segments in the cosmetics industry, which can be roughly divided into 9 categories. Cosmetics refer to chemical industrial products or fine chemical products that are spread on any part of the human body surface by smearing, spraying or other similar methods, such as skin, hair, fingernails, lips and teeth, in order to achieve cleaning, maintenance, beauty, modification and change of appearance, or to correct human odor and maintain good condition. According to Euromonitor's definition of cosmetics industry, the industry can be divided into nine sub sectors: skin care, cosmetics, hair care, oral care, infant care, bath, men's skin care and beauty, sunscreen and perfume.

[Scope of Exhibits]

Makeup tools: eyebrow pencil, makeup brush, eyeliner pen, cosmetic cotton, eyebrow trimming knife, eyelash clip, false eyelashes, eyebrow scissors, eye black, hair removal tools, cosmetic bag, etc.

Nail accessories: false nails, nail polish, waxing, nail care products, nail remover, nail trimming tools.

Hair dressing tools: hair combs, headwear, hair trimming tools, wigs, hair dryers, hair essential oils, hair dyes, hair growth agents, hair ironing tools, curling sticks, straighteners, hair ironing solutions, shampoos, hair conditioners, hair care essential oils, hair gels, hair waxes, hair fixators, etc.

Raw materials: essence, spices, additives, daily chemical raw materials and other related industrial products

Production equipment and packaging: face washing equipment, hair salon equipment, cleaning equipment, beauty care equipment, weight loss and slimming equipment, foot bath equipment, cosmetic bottles, various packaging and accessories.

• Company:Shanghai Maosheng Exhibition Co., Ltd
• Telephone:18912623923
• Truename:Wu Chengsong
• Mobile:18912623923
• E-mail:584301896@qq.com
• Address:3-21-1 Ariake, Koto-ku, Tokyo 135-0063, Japan

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