In recent years, China's catering service market has been growing steadily and rapidly, and hot pot, which accounts for the vast majority of the catering market, is booming. In the future, hot pot catering will become the leading industry in the catering market. In 2018, the National hot pot industry achieved an income of 875.7 billion yuan, an increase of over 52% over 2014, accounting for 20.5% of the national catering industry's income (4271.6 billion yuan), becoming the largest category in China. It is estimated that it will continue to maintain rapid growth in the future, reaching about 960 billion yuan in 2019 and exceeding one trillion yuan in 2020. It is expected that the number of Chinese hot pot restaurants will increase to 896000 in 2022. Thanks to its popularity, expansibility and highly standardized unique business model, hotpot catering has greater growth potential than other Chinese restaurants, which drives the rapid development of hotpot industry chain.
Industry opportunities
In order to better promote the development of hot pot industry, open up the whole industry chain of hot pot. The "2021 Shanghai international hot pot food culture festival" will be held in Shanghai World Expo exhibition hall from April 27 to 29, 2021 by professional exhibition organization Kewen exhibition and relevant competent departments. The theme of the exhibition is "love hot pot, love Shanghai". The exhibition covers an area of 30000 square meters, with six main theme exhibition areas and 10 + activities. It is expected that more than 800 enterprises and more than 5000 products will appear on the scene. Relying on the unique geographical advantages of Shanghai and the strong market demand at home and abroad, the exhibition will become a new benchmark for the hot pot industry in the future!
Simultaneous activities
1) Summit Forum on innovation, transformation and development of China hotpot industry
2) Hot pot hot food ingredients selection and recommendation meeting (show new hot pot technology, release new hot pot products)
3) Hot pot buyers' meeting (high quality buyers, accurate matching, face-to-face communication, win-win cooperation)
4) China's most popular hot pot store selection activity (collect hot pot store information, select the most popular award and award medals)
5) The first special hot pot feast in Shanghai
6) Selection and award of high quality suppliers of Chinese hotpot ingredients
Highlights of the exhibition
100% purchase subsidy
Reconstruct the efficiency and return to the user's value. The lottery will be held when the on-site purchase is over 2000 yuan, and the bonus will be 300-4999 yuan
Covering the whole Chinese market
High standard hot pot professional platform, with Shanghai as the center, covers the end consumers and channel providers in the whole Chinese region, and enhances the market share.
Great opportunity to launch new products
The first-class display environment and atmosphere, high-quality media exposure, make your new product release get the best effect and the most timely market feedback.
Shanghai international hot pot Festival, you can choose any kind of food;
Shake sound network red, live test, live report, eat, drink, play hi day, waiting for you to punch in;

Special ingredients and hot pot products: beef and mutton, seafood, minced fish and minced meat products, meatballs, mushrooms, tripe, louver, yellow throat, duck and goose intestines, duck blood, vermicelli, vegetables, meatballs, hot pot noodles, bean products, etc;
Hot pot bottom materials and seasonings: hot pot bottom materials (dry pan / maocai / Malatang / niuyangjiyu bottom materials, etc.), dipping materials, bean paste, sesame oil, sesame oil, chili oil, zanthoxylum oil, etc;
● frozen prepared food: hotpot prepared products, frozen poultry meat prepared products; frozen aquatic products, quick-frozen noodles and rice products, wrapped noodles products, dishes products, fruits and vegetables products, barbecue products (smoked) products, etc;
Raw materials and accessories: frozen food raw materials, ingredients, spices, food additives, etc;
Hot pot drinks: alcoholic drinks (liquor, yellow rice wine, beer, etc.), non-alcoholic drinks (herbal tea, carbon acid drinks, etc.), instant drinks, ice cream desserts, etc;
Hot pot related equipment: induction cooker, dishwasher, food processing equipment, packaging equipment, quick freezing equipment, hot pot processing related supporting equipment, Chinese and western kitchen equipment, stainless steel kitchenware, frozen food display cabinet, hot pot tables and chairs, etc;
Hot pot chain franchise and related industries: famous brands, chain brands, characteristic brands, cashier, ordering system, kitchenware, restaurant decoration and other related supporting industries.

Please contact with the organizer before the exhibition.

• Telephone:021-6190 5123
• Fax:021-6176 8926
• E-mail:kewenexpo@163.com
• Address:Room 1103, building D, Youkou Park, 377 Chengpu Road, Shanghai
• Zipcode:201499

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870