Exhibition Name: China international brand licensing exhibition 2020 ∣ cle China licensing Exhibition
Time: October 21-23, 2020
Industry: brand licensing
Exhibition hall: New International Expo Center Address: 2345 Longyang Road, Pudong New Area
Exhibition City: Shanghai
Area: 40000 square meters, 400 exhibitors, 1800 authorized brands and 77000 visitors
Exhibition hall: E1-E3
Number of sessions held: the 14th
Holding cycle: once a year
Concurrent exhibitions: CKE baby show, CTE China Toy show, CPE China preschool education show
Organizer: China toys and Baby Products Association
Guidance unit: China brand authorization Alliance
Website:
Visit fee: free (only for professional visitors over 16 years old)

Introduction to the exhibition:
China international brand licensing Exhibition (CLE for short) is the largest and most influential professional licensing trade exhibition in Asia. It has been held by China toys and Baby Products Association since 2007. It is recognized as the best business platform to carry out licensing business in the Chinese market. This year, 1800 + is the most influential and popular IP licensing project at home and abroad. It helps excellent manufacturers, licensees and retailers in various industries to effectively connect and enhance their competitiveness through IP cross-border cooperation.

Exhibition advantages:
Independent selection of domestic and foreign well-known authorized companies
After years of development, cle China licensing exhibition has become a one-stop high-quality business platform for global IP. Many well-known authorized enterprises at home and abroad take cle as their only industry exhibition in the Chinese market, such as universal, Mattel, Hasbro, Blizzard, caterpillar, eone, etc.

IP categories are diversified, covering all categories of IP
The IP categories displayed in CLE China licensing exhibition are more diversified, including cartoon animation, popular fashion, enterprise brand, online games, art and culture, film and television entertainment, sports and leisure, etc., involving more industries and a wider range of cooperation. The licensees in many industries can find the "favorite choice" here.
For example, the authorized Museum zone will bring together famous museums at home and abroad, such as the National Palace Museum, three mountains and five gardens, Shaanxi History Museum, Suzhou Museum, British Museum, and New York Metropolitan Museum of art.

IP location is multi-dimensional and suitable for various authorization methods
CLE China licensing exhibition not only covers many classic IP products with huge fans and rich experience in product development,
For example, xiaohuangren, SpongeBob, transformers, piggy page, Barbie, super Feixia, etc. also gathered a lot of people who can show the "national spirit"
"Tide" charm, easily attract topics and attention of domestic original IP, such as bear haunt, huluwa, wuhuangwanshui, Tongdao
At the same time, this year's exhibition also attracted the most popular trend IP exhibitors, such as bubble mart, 52toys, tokidoki
New age, modern sky, etc. These multi-dimensional IP addresses give licensees more choices in cooperation modes,
It also has more opportunities to expand fans and enhance brand influence.

Multi industry authorized negotiation on the first choice of authorized business
CLE China authorized exhibition can meet the needs of enterprises in different industries, such as toy entertainment, clothing accessories, food and beverage, gifts and souvenirs, stationery and office, infant and child products, electronic digital, book publishing, health and beauty, software games, home textiles, music and video, outdoor sports, as well as culture and tourism, as well as exhibition planning, commercial real estate, catering, park amusement park, performance, education, etc Cooperation needs of different industry organizations! The exhibition site provides "one-to-one" negotiation and consultation services to help enterprises find suitable authorized projects at the first time and seize the business opportunities of brand authorization one step ahead.
At present, the pre registered audience of the commodity authorization category of CLE China licensing exhibition has increased by 35% over the same period of last year, including Adidas, Nike, MetS bonway, Senma, xiaozhubanna and other clothing industry enterprises; Mengniu, Yili, Mead Johnson, Wangwang, yizhi and other food and beverage industry enterprises; Zhencai, Chenguang, deli, Qilu and other stationery industry enterprises have pre registered. At the same time, pre registered visitors also cover theme space and live entertainment, including culture and tourism real estate such as poly, country garden, Vanke, Longhu and Yajule, shopping malls such as Wanda, Baisheng, Liqun and Wangfujing. In addition, there are icon, cool tide play, mingchuang Youpin, Watsons, the whole family, Rosen and other fashion convenience stores.

Wonderful forum activities
CLE China licensing Exhibition China licensing exhibition will also hold forum activities at the same time, including China brand licensing Summit Forum, China brand licensing elite college training and cle licensing awards, focusing on new trends, new ways of playing and new models in the licensing field, discussing hot topics widely concerned by the licensing industry, helping authorized brands understand the licensing business, and promoting the development of China's licensing industry 。

Cartoon and animation, art and culture, fashion, film and television variety, electronic games, corporate brand, portrait image, audio-visual books, sports, network literature, celebrities in Colleges and universities, etc

Please contact with the organizer before the exhibition.

• Telephone:010-68293681
• Truename:Mr. li
• Address:Room 1501, block C2, Jinmao building, 18 Xizhimenwai street, Xicheng District, Beijing

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