Since 2020, live broadcast e-commerce has accelerated the reconstruction of the underlying logic of industry development, deeply promoted the upgrading of consumption mode, continued to help domestic commodity export to domestic sales, fully stimulated producers and brands to actively integrate into the domestic cycle, and become an important engine of traditional consumer formats and economic transformation. The data shows that since February this year, the number of Taobao live broadcast merchants in Guangzhou has increased four times, ranking first in the country in terms of the number of live broadcast stations, and the number of viewers and purchasing power in Guangzhou ranks first in the country. The "2020 Taobao live new economic report" released in the same period shows that Guangzhou is the second largest live city of Taobao, and the number of Taobao anchors is second only to Hangzhou, accounting for 7.38%. Live e-commerce continues to give new impetus to the development of Commerce and trade in Guangzhou.

As a millennium business capital, Guangzhou has the advantages of "people", "goods" and "market" in the development of the industry. Relying on its 644 professional wholesale markets, Guangzhou has formed a supply chain system that leads the whole country and radiates the world. It has bred a large number of high-quality e-commerce enterprises and live broadcast distributors, and constantly attracts high-end elements of the industry to gather and develop. In order to build a "city of live broadcasting e-commerce", Guangzhou took the lead in issuing the "action plan for the development of live broadcasting e-commerce in Guangzhou (2020-2022)", launching a series of industrial support policies, implementing the "one hundred million" project of live broadcasting e-commerce catalyzing the real economy, cultivating a number of head broadcasting institutions and MCN institutions, incubating a number of online brands and cultivating a number of online celebrities We should build a strong atmosphere for the development of live e-commerce and promote the high-quality development of the real economy.

In order to play an effective investment driving role, make full use of the new industry state and new mode, fully stimulate manufacturers and brands to actively integrate into the domestic circulation, and build a brand online Red docking platform, Guangzhou Red Fair Exhibition Co., Ltd., together with China Electronic Commerce Association and Yuexiu District Industrial Investment Promotion Association, is scheduled to hold the Guangzhou International Red Fair (hereinafter referred to as red Fair) from December 18 to 19, 2020. The exhibition area is expected to be about 10000 square meters, with 500 + exhibitors, attracting more than 30000 visitors, and inviting international and authoritative wanghong economic enterprises, high-quality e-commerce platforms and industry leaders to participate. As a professional exhibition running through the whole supply chain of wanghong economy, the red trade fair should be built into the second exhibition card of Guangzhou after the Canton Trade Fair.

1、 Wanghong industry chain exhibition area brand supply chain exhibition area
 
1. Social live broadcasting platform, MCN organization, live broadcasting base and online Red training organization
2. Live broadcast e-commerce technology institutions, community e-commerce platform city
3. E-commerce logistics
 
 
2、 Brand supply chain exhibition area
 
1. Clothing, jewelry, leather bags, clocks and watches
2. Cosmetics, beauty, body and hair products
3. General merchandise, household goods, electronic appliances
4. Mother and baby products, children's toys, care products
5. Health food, local specialty
 
 
3、 Wanghong equipment exhibition area
Net red live technology, editing technology, hardware equipment

Please contact with the organizer before the exhibition.

• Telephone:020-8413 8131
• Fax:020-8413 8131
• E-mail:zhenghe@expozh.com
• Address:Room 713, Guangzhou international purchasing center, 8 Pazhou Avenue East, Haizhu District, Guangzhou

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